Vertical integration is the process in which several steps in the production and/or distribution of a product or service are controlled by a single company or entity‚ in order to increase that company’s or entity’s power in the marketplace. Simply said‚ every single product that you can think of has a big life cycle. While you might recognize the product with the Brand name printed on it‚ many companies are involved in developing that product. These companies are necessarily not part of the brand
Premium Vertical integration Strategic management Marketing
Tour Operator Management Introduction: A tour operator typically combines tour and travel components to create a holiday. They prepare itinerary. The most common example of a tour operator’s product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative‚ all for one price. Niche tour operators may specialise in destinations‚ e.g. Italy‚ activities and experiences‚ e.g. skiing‚ or a combination thereof. The original raison
Premium Tour operator Travel agency Strategic management
Unit 13: Unit code: QCF Level 3: Credit value: Tour Operations T/600/9498 BTEC National 10 Guided learning hours: 60 Aim and purpose The aim of this unit is to develop learners’ understanding of the dynamic and challenging world of tour operations and for them to appreciate the variety of tour operators’ products and services. Learners will gain knowledge of how tour operators plan‚ sell and administer a package holiday programme and will also develop practical skills to plan and cost a
Premium Tourism
Tour Operator Table of contents 1. Introduction 3 2. The role tour operator 3 3. Different Type of Tour Operators 3 a. The Domestic Operators 3 b. The Incoming Tours Operators 3 c. Mass Market tour operators 3 d. Specialist tour operators 3 e. Independent tour operator 3 4. Forces affecting on tour operators 4 a. External 4 b. Internal: 4 5. Package Holiday or Inclusive Tour 4 a. Inclusive tour Product Transport 4 b. Inclusive tour Product-Accommodation 4 c. Inclusive Tour Product
Premium Travel agency Tourism Travel agencies
Define and differniate between vertical integration and horizontal integration? Vertical Integration :- It describes a style of management control. Vertically integrated companies in a supply chain are united through a common owner. Usually each member of the supply chain produces a different product or (market-specific) service‚ and the products combine to satisfy a common need. It is contrasted with horizontal integration.Vertical integration is one method of avoiding the hold-up problem. A
Premium Vertical integration Monopoly
CASE STUDY European Tour Operators: confronting competition in the tourism industry Eric Viardot European tour operators have managed to achieve a strong position in the tourism industry. Most notably the two biggest ones‚ TUI Travel and Thomas Cook have a large market share. However‚ in the latter part of the decade (2007–10) the industry has experienced a downturn because of the turbulent environment which has created new threats and modified the competitive forces. ● ● ● The tourism
Premium Travel agency Tourism TUI AG
| |[tour operations] | | | TABLE OF CONTENTS Task 1 :Investigate the tour operations sector of the travel and tourism industry……pg 3 • Describe the tour operations sector of the travel and tourism industry
Premium Tourism
Tour Operation Management Task 1 Understand the tour operator industry within the travel an tourism sector Tour operator is a person or company who purchases the different items that make up an inclusive holiday in bulk‚ combines them together to produce package holiday and then sell the final product to the public either directly or through travel agencies (Yale 1995). A package holiday consists of at least two of the following. Services must be sold to customer to cover a period of 24 hours
Premium Tourism
The Meaning of Vertical and Horizontal Integration Horizontal integration is where an organisation owns two or more companies‚ on the same level of the buying chain. An example of this is the First Choice Group; they own First Choice Travel Agency and First Choice Hypermarket‚ both of which are on the same level of the buying chain. The advantage of horizontal integration is that it can increase the company’s market share. Another good example of this type of integration is when EasyJet
Premium Travel agency Airline TUI AG
UNIT 5 Structure 5.0 5.1 5.2 5.3 5.4 MANAGING TOUR OPERATIONS – II (Field Operations – Inbound and Outbound) Objectives Introduction Developing and Managing Linkages with Principal Suppliers Managing Recruitment and Trained Manpower Operations Department 5.4.1 5.4.2 5.5.1 5.5.2 Inbound Tour Operations Outbound Tour Operations Marketing In-bound Tours Marketing Out-bound Tours 5.5 Managing the Marketing of Tours Packages 5.6 Let Us Sum Up 5.7 Clues to Answers Annexure 5.0 OBJECTIVES
Premium Marketing Tourism