Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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At one time it would have been impossible to think of ordinary people buying tickets to travel to space and back. But today it is happening and it is called space tourism. Arnold Schwarzenegger’s movie‚ ‘Total Recall’ had space tourism as a central theme. Such tourism however is the privilege of the hugely wealthy for it costs a lot of money. On April 28‚ 2001‚ Dennis Tito‚ a California-based multi-millionaire became the first paying space tourist. He paid $20 million for the trip! Tito travelled
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Tourism Through the Ages The Historical Development of Tourism Early Beginnings of Travel The Babylonians (Sumerians) – The creation of money and trade – Trade was developed around 400 B.C. – Babylonians were also credited with the founders of travel business. Early Beginnings of Travel The Egyptians – First cruises were organized and conducted from Egypt. • The first journey for Tourism was made by Queen Hatshepsut to the land of Punt in 1480. – Early Egyptians started the trait of purchasing
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Sanchez Charlotte Parré Graziella Maria Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 II- INTRODUCTION: 4 III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) Competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 Ps (PRODUCT‚ PLACE‚ PROMOTION‚ PRICE): 7 1) Prices: 7 2) Place: 9 3) Promotion: 10 4) Product:
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Malaysia: Tourism target hit by high costs‚ limited budget Malaysia will miss this year’s target of 22.5 million tourist arrivals because of the higher cost of promotions‚ stiff competition from other destinations and domestic uncertainties‚ reported local daily The New Straits Times on Monday. Tourism Malaysia‚ a government agency to promote the industry‚ plans to seek a revision of the target set by the government‚ its senior official said. The agency now expects that it will attract
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TOURISM IN GERMANY Contents INTRODUCTION. 4 1. GERMANY 5 2. GETTING THERE 7 3. ACCOMMODATION IN GERMANY. 10 4. WHERE TO GO. 13 4.1.FESTIVALS 13 4.2. NATIONAL PARKS 15 4.3. ROUTS IN GERMANY. 20 5. A JOURNEY TO BERLIN 24 5.1. ACCOMMODATION IN BERLIN 24 5.2. SIGHTSEEING IN BERLIN 28 5.3. EAT‚ DRINK‚ NIGHTLIFE 32 CONCLUSION. 34 LITERATURE 35 SITES 35 Introduction. Germany is rich by its tourist recourses. Each land has a lot of various places of interest. «Come and be
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MASS TOURISM Table of contents Introduction Tourism is the World’s Largest Industy‚ It is a key economic driver for Singapore whereby millions of tourist come every year to Singapore. It is the temporary movement of people to destinations from their country of work and residences to another. In this discussion‚ we are going to discuss about Mass Tourism in Singapore. Mass tourism refers to
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usage occasions: Numerous * Role of Government * The role of Indian Government for success in medical tourism is two-fold: * Acting as a Regulator to institute a uniform grading and accreditation system for hospitals to build consumers’ trust. * Acting as a Facilitator for encouraging private investment in medical infrastructure and policymaking for improving medical tourism. * For facilitating investment the policy recommendations include: * Recognize healthcare as an infrastructure
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October 26‚ 2012 Jealousy Can Destroy Lives First loves can be the best thing that the world has to offer. The feeling that you get when you see your special someone walk towards you. The fact that you remember everything little thing that he/she did for you that makes you feel like you are the happiest boy/girl in the whole world. Despite all of the good reasons that love brings‚ love can also be the most selfish and heartbreaking thing if the person who you love does not feel the same
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Technology Has Helped Destroy The Planet Mankind has remained selfish from the very start of its existence. It wanted to shield itself from the harsh blinding storms hence killed deer to use its skin to make clothes. Humans wanted shelter hence started the process of cutting down trees and building homes. Mankind has been the ravenous resource thirsty wild beast who has with the aid of technology been able to conquer yet destroy its motherland-Earth. Humans are greedy. The great visionary Mahatma
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