CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
Premium Tourism
Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
Premium Hotel Tourism Information technology
An Introduction to Tourism Supply Back to Table of Contents Goeldner‚ C. R.‚ J. R. B. Ritchie and R. W. McIntosh. 2000. Tourism Components and Supply. In Tourism: Principles‚ Practices‚ Philosophies. New York‚ John Wiley and Sons Ltd.: 362-393 This overview chapter on tourism classifies tourism supply into four basic components: natural resources and environment; the built environment;
Premium Tourism
its beaches through a comprehensive beach management planning program that played its part in extending the Miami beach shoreline by 762m in efforts to counter erosional forces‚ and now results in Miami beach being one of the nation’s most popular tourism site as well as contributing to making the state’s seaside aesthetically pleasing. However‚ beach nourishment requires a great amount of continuous sustainability since it only mitigates erosion instead of permanently solving the problem‚ not including
Premium Coastal geography Erosion Beach
INTRODUCTION Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different respects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. Figure 1: Map of Malaysia Lying just north of the equator‚ Malaysia is located at the south of Cambodia and Vietnam and north of Singapore and Indonesia. More than one thousand islands are part of Malaysia with some 38 designated
Premium Tourism
Project Title: Tourism Marketing Name of the Student: Tapabrata Bhattacharyya Roll Number: EEPM -05- 027 Professor: Dr. Atanu Adhikari Table of Contents 1. Project Scope 2. Indian Tourism Statistics 3. What is Marketed 4. Evolution of Tourism in India 5. Why Tourism Marketing 6. Accessing Market opportunities and customer values in Tourism Marketing 7. Segmentation in Tourism Marketing 8. Tourism Marketing Positioning 9. Competition in Tourism Marketing
Premium Marketing Tourism
The current issue and full text archive of this journal is available at www.emeraldinsight.com/1750-6204.htm Tourism‚ indigenous peoples and endogeneity in the Chatham Islands Peter Wiltshier School of Culture and Lifestyle‚ University of Derby‚ Buxton‚ UK‚ and Tourism in the Chatham Islands 265 Andrew Cardow Department of Management and International Business‚ Massey University‚ Auckland‚ New Zealand Abstract Purpose – The purpose of this paper is to highlight indigenous and endogenous
Premium Tourism
Serbia Tourism Report Table of content: 1. Introduction and general information 2. Climate 3. Historical development 4. Type and number of tourists visiting Serbia 5. Tourism potential 6. Tourism and seasonality 7. Economic crisis and impact of tourism on economy 8. Sustainable tourism 9. Accommodation facilities 10. Transportation 11. Safety and security 12. Major events and attractions 13. Conclusion General information Serbia is located at the crossroads of central and southeast Europe
Premium Tourism Serbia
Recently‚ Indian government adopted a multi-pronged approach for promotion of tourism‚ which includes new mechanism for speedy implementation of tourism projects‚ development of integrated tourism circuits and rural destinations‚ special capacity building in the unorganized hospitality sector and new marketing strategy. A nation wide campaign‚ for creating awareness about the effects of tourism and preservation of our rich heritage & culture‚ cleanliness and warm hospitality through a process
Premium Tourism Maldives World Tourism Organization
CAMPUS-FACULTY OF EDUCATION DEPARTMENT OF HUMANITIES FROM: PENJANI M. K. GONDWEBED/008/10 {STUDENT} TO: MR. A. NYANGULU {LECTURER} {SUBJECT}: GEOGRAPHY {COURSE TITLE}: GEOGRAPHY METHODS {COURSE CODE}: EGEO 24O3 {YEAR OF STUDY}: TWO {SEMESTER}: FOUR {TASK}: WHY SHOULD GEOGRAPHY BE A CORE SUBJECT{SUBMISSION DATE}:20TH APRIL‚2012 The term geography refers to the study of the location and distribution of living things and the earth features among which they (The World
Premium Geography Geographic information system Human geography