Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Julia Dmitrieva‚ gr. 7441 Safe tourism: the way forward While terrorism affects tourism and a lot has been discussed and spoken about it‚ there is a lack of clarity about tourism and its effects on terrorism. Over the past decade‚ acts of terrorism have taken place at tourist sites‚ as well as places where people have gathered in large numbers. Be it Bali‚ New York‚ Mumbai‚ or Madrid the repercussions have been felt the world over. Over the past couple of years‚ a number of stringent security
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References: • • • • Asiatravel.com Annual Report 2007 Kim Eng Equity Research – Asiatravel.com Holdings Ltd. “More clicks on Asiatravel.com as tourists look for bargains” – The Edge‚ Singapore; 6-Oct-2008 “Asiatravel retains hold on hotel bookings segment‚ expanding product offerings” – The Edge‚ Singapore; 10-Dec-2007 Asiatravel.com 30
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Belisinnie Fast Food Holdings Sdn. Bhd. is owned by Mr. Razali Raja Jamaluddin. The owner started a franchise burger stall called the Long Burger. It started out as a stall in Johor but now has reached throughout the Malaysia. It has grown so fast because of the low franchising fee needed to franchise the stall. The burger stall concept is considered as easy to access and also cheaper than the fast food restaurants. Unlike the bigger competitor like McDonalds‚ the stall are not located inside a shopping
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The Holistic Approach Of Ayurveda Based Wellness Tourism In Kerala RAMESH U *Assistant Professor‚ College of Engineering‚ Munnar‚ Kerala Tel: 04865 230606‚232989 (Off)‚ Mob: 094472 46162‚ Fax: 04865 232106 E Mail : rameshtrivandrum@rediffmail.com ABSTRACT Wellness‚ in general‚ is used to mean a healthy balance of the mind‚ body and spirit that results in an overall feeling of well-being. It is a multidimensional state of being‚ describing the existence of positive health in an individual
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school | Economics of Tourism | Research Work | | Hassan Rafique | 11/30/2011 | An insight to the economic potential of Pakistan in terms of tourism | Table of Contents A General Abstract…………………………………………………….. 3 Heritage Tourism………………………………………………………. 4 Religious/ Spiritual or Pilgrimage Tourism………………………….. 4 Cultural Tourism……………………………………………………….. 4 Adventure or Eco Tourism……………………………………………. 4 Wildlife Tourism………………………………………………………… 5 Sports Tourism…………………………………………………………
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Introduction to Tourism BEM1012 James Ince 620021716 number one tutorial question- Describe how the components of the tourism industry interact together in order to provide tourists with their holiday experience. Please state whether you agree‚ or disagree with the view of some academics that there is no such thing as the ‘Tourism Product’. In the industry of tourism‚ there are a number of components that link together‚ to provide a family‚ couple or a group with a vacation. These components
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Tourism Concern Case Study for Schools and Colleges BURMA BURMA CASE STUDY Welcome to this case study put together for you by Tourism Concern. We are a charity whose specific aim is to fight exploitation in tourism. For several years we have been running a campaign to raise awareness of the situation in Burma and present information to interested parties including tour operators‚ tourists‚ members‚ members of the public and students. This case study has been produced for students
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Introduction Tourism is the largest foreign currency-earner in Peru‚ which affecting the lives of million people. Tropical rainforests and jungles are always important ecosystem in the world‚ but now most of them are damaged by people. In Peru‚ many rainforests were demolished by humans‚ thus‚ Peru government has made numerous methods to save the current environment‚ and one of the methods is ecotourism. In order to protect Peru’s nature based environment‚ generate money for local economic‚ achieve
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Tourism in India From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search Every year‚ more than 3 million tourists visit the Taj Mahal in Agra‚ Uttar Pradesh. Tso Moriri Lake‚ Ladakh Tourism in India is a large industry. The World Travel and Tourism Council calculated that tourism generated $121 billion or 6.4% of the nation’s GDP in 2011. It was responsible for 39.3 million jobs‚ 7.9% of its total employment. The GDP of the tourism sector has expanded
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