TITLE: Tourism Slogan It’s effectiveness in Marketing the Country A. Introduction In the past few months‚ news of the Department of Tourism’s (DOT) new slogan for attracting tourists into the country quickly spread. Apparently‚ the DOT’s replacement for “WOW Philippines” is “Pilipinas‚ Kay Ganda”. The tourism department received a lot of criticisms about the change. Critics questioned the rationale behind the change and whether using the local language will attract tourists. WOW Philippines
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Caniogan‚ Pasig City Objectives: The Tourism Services and Regional Offices Sector are tasked to ensure the pleasant entry‚ stay‚ and exit of tourists. It formulates standards of quantity and efficiency for tourism-oriented establishments‚ among others‚ done through an accreditation system. Tourist establishments’ compliance to policies are monitored to make sure that their facilities and services are operated and maintained. The Office of Tourism Standards has the following functions: a
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decades unless drastic measures are taken. Other forests and regions are in danger too. Although in some places tourism growth has threatened wildlife‚ in most cases it inspires many to conserve it. 2. Definition of eco-tourism Ecotourism is travelling to natural places that are vulnerable and the tourists are required to act responsibly in order to minimize the negative aspects of tourism on the environment and enhance the cultural integrity of the local people. Apart from evaluating environmental
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The push and pull motivational theory is referred by Dann 1977‚ the research of the theory explained why people travel and the tourism motivations of traveling. Dann 1997 mentioned that the reasons of pushing people go to travel are being anomie and ego enhancement. The push factor is related to the personal social- psychological motives‚ such as they want to escape from the routine of daily life to seek for some relaxation‚ the boredom might lead them to have the motivation of traveling. These are
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rise of the Kenyan heroes. (http://www.kenyaweb.com/history/introduction/index.html) Characteristics and structure of the Kenyan tourism industry Kenya is one of the most popular tourism destinations in Africa and tourism is a key foreign exchange earner for the country. Kenya’s tourism was founded on the country’s rich wildlife resources‚ although beach tourism along the Indian Ocean coast is now equally important. Indeed‚ the coastal areas generate the highest number of bed
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HOSPITALITY INDUSTY PROFESSOR: TANYA JOYNER DATE: MARCH22.2013 TEST: CHAPTER 9 NAME: LU QIONGQIONG(JENNY) 1 what can tourism be defined as? Tourism can be defined as the idea of attracting‚ accommodating‚ and pleasing groups or individuals traveling for pleasure or business. It is categorized by geography‚ ownership‚ function‚ industry‚ and travel motive. 2 business travels has increased in recent years due to what? Business travel has increased in recent years as a result of the growth
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terms of tourism numbers. We want to boost tourism numbers by encouraging more tourists from a younger generation. History of the issue: Italy has been in the top five most popular tourist countries based on the amount of arrivals in a given year for the past five years. Current Information on the issue: Intended Outcome of the Planned Campaign: Italian tourism increased 5.7% from 2010 to 2011 but countries close to Italy (Spain above‚ and Turkey below) are increasing their tourism numbers at
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The Consequences of Tourism on the Coromandel Peninsula Report to UNESCO by mary o 8 March 2012 Tourism on the Coromandel impacts people by creating a better economy and more jobs. Kevin Blakeford‚ editor/publisher of the NZ Travel Memo stated the “Coromandel tourism industry has an estimated annual worth of $360million and is growing at 5% per annum”1. The money being brought in by tourism is creating more jobs‚ which benefits the community. The downside is that it creates
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dining‚ tour operations and transport services. WWK employs 70 locals in Moari and is committed to provide professional development for its employees. In addition to being a 2010 Tourism for tomorrow Community Benefit Award Winner it also is a Qualmark Envrio Gold Accredited – the highest level of sustainable tourism given in New Zealand. 2. Negative Environmental Impacts (Amoy) The economic downturn and the closing of the rail way depot in the 80’s led to many unemployment problems in Kaikoura
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Medical Tourism / Global Medicine Business In Egypt Dr. Samir Arafeh – www.ieSEAM.com - Tel: 310.909-8698 (USA) - E-Mail: SamA@ieSEAM.com Medical Tourism – An Emerging International Business “In 2005‚ an estimated 500‚000 Americans journeyed overseas for medical care. Medical tourism is now a world-wide‚ multibillion dollar phenomenon that is expected to surge in the coming years.” Source: American Medical Association – June 2007. In 2006‚ the medical tourism industry grossed about $60
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