Introduction Tourism‚ in particular mass tourism‚ is frequently described as a phenomenon of modern society (Sharpley‚ 1994). It is modern society‚ through the development of fast‚ efficient and economical forms of mass transport‚ increasingly high levels of disposable income and the provision of socially-sanctioned free time that has provided the means and the opportunity for people to participate in tourism. Additionally‚ modern society is a major factor in tourist motivation. Whether to
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PRODUCT IMPROVEMENT OR INNOVATION: WHAT IS THE KEY TO SUCCESS IN TOURISM? by Klaus Weiermair Professor and Head of the Center for Tourism and Service Economics University of Innsbruck Abstract This paper is built like a three–layered club house sandwich with the first layer providing some theoretical and conceptual insights regarding expected innovation behaviour in tourism based on available material in tourism and industrial economics. The second layer will provide empirical insights and/or testing
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Spain Tourism is very popular because of its geographical and cultural diversity. The geographical diversity extends from hills to deserts.Spain Tourism is a trip where people can keep themselves busy in exploring the vast natural landscape or can indulge into exploring the historical buildings or the architectural monuments. Spain Tourism is so popular among people that Spain has been ranked third in terms of touring in the whole world and more and more people are searching for Tourism Travel
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SUSTAINABLE TOURISM ~ ELIMINATING POVERTY (ST~EP) INTRODUCTION : At the World Summit on Sustainable Development held in Johannesburg‚ South Africa in August 2002‚ the World Tourism Organization (WTO)‚ supported by UNCTAD‚ took a global lead in this field‚ launching the concept of ‘Sustainable Tourism as an effective tool for Eliminating Poverty’ (ST~EP)‚ and beginning the process of putting a program in place to implement the concept. This initiative linked the longstanding WTO pursuit of Sustainable
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MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on environmental
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1.0 Introduction This is an assignment which aims to introduce the background of Tanjung Sepat. Tanjung Sepat was names after a little freshwater fish called “Ikan Sepat”. It is located at Kuala Langat‚ along the Strait of Malacca. It is two-hour drive from Kuala Lumpur. Most of the residences are Chinese. This is because the first settlement was Chinese. Fishing is the first profit earning activity at Tanjung Sepat. Now it has developed in to a popular small town. This is because of growing of
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Eco-tourism is more than a catch phrase for nature loving travel and recreation. Eco-tourism is consecrated for preserving and sustaining the diversity of the world’s natural and cultural environments. It accommodates and entertains visitors in a way that is minimally intrusive or destructive to the environment and sustains & supports the native cultures in the locations it is operating in. Responsibility of both travellers and service providers is the genuine meaning for eco-tourism. Eco-tourism
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BTEC National Award (Level 3) in Travel and Tourism Student Name: Teacher: Mrs van Niekerk | Date assignment issued: 21/01/2013 Final Completion Date: 03/05/2013 | Welcome to your third assignment for BTEC Travel and Tourism. In order to make sure that you complete the unit on time and meet all your deadlines‚ you will find that the assignment is broken down into key tasks. Each task
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It was during the same period that pleasure travel begun taking place in China and Japan. The Chinese emperor‚ Wu Di travelled plenty in the 2nd century. His adventures were well described in his writing. During the reign of Elizabeth the 1st tourism reached a high. Coach travel had become popular because of its style. Young gentlemen who came from wealthy backgrounds undertook the Grand Tour in this era. They would travel to parts of Great Britain‚ France‚ and Italy‚ it was considered crucial
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