Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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Tourism is a social‚ cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business / professional purposes. History has taught us that people travel and engage in tourism activities in increasing numbers when several basic conditions can be met. Before people can experience tourism they usually need at least:- 1. disposable income‚ ie. money to spend on non-essentials 2. leisure time 3. tourism
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“The Inuit People” With a population of 150‚000 the Inuit people lived in very small comunnites. It was founded in the artic tundra. It was found to be part of the northwest territory. The Inuit’s traditional way of life was influenced by its extreme climate and stark landscapes of the artic tndra. The “inuit” name was known as “the people” in inukitut. The name “eskimo” is taken very serious and personal. The inuit people took it extreamly offensive. Living in the artic had its ups and down’s
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Life is as fast-paced as a car in a race and as challenging as a neurosurgery. It’s too short to be the “perfect” like where love‚ money and peace surround you every single moment. What makes a real‚ exciting‚ drama-filled life involves having the career of your dreams‚ making a difference for someone else and going to outer space -- three of the many things I look forward to. Having the career of my dreams‚ a pediatrician‚ is one of the greatest accomplishments I hope to achieve in my life. Since
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HISTORY OF TOURISM → EARLY TRAVEL Earlier travel was essentially to seek food or to escape danger. Travel was also undertaken for trade. Growth of cities along fertile river banks like Nile etc. encouraged water travel. Ancient empires like the Romans helped shape modern travel. → THE EMPIRE ERA THE EGYPTIANS As its peak the travel for business and pleasure flourished. Travel to outlining cities was necessary. Various amenities were offered to travelers. They travelled for pleasure
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Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
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Our family‚ friends and the environment‚ around us have an influence on the kind of life we live and this can determine who you would become in the future. The more exposed you are while young‚ the more mature you become as an adult. In the essay “The Danish Way of Life” the author Jamie Gullen contrasts her experience in New York (NY)‚ while she was aDIS student in Copenhagen‚ Denmark. In Copenhagen‚ Gullen narrates how the cultural difference between the United States and Denmark enabled her to
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a new way of life. They were all tired of such strict rules and wanted to have more freedom. Americans were starting to realize how awful it was to live during Puritan times and they knew they wanted something else. This anti-Puritanism time was a turning point in American literature and American society. Many people wanted to get away from the Puritan way of life to establish America as it’s own country‚ and not just a replication of England. Their anti-Puritan argument is a very good way of expressing
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“Europe as a Way of Life” is the last chapter in highly acclaimed book named “Postwar: A History of Europe since 1945” written by Tony Judt‚ a British historian and university professor specialized in European history particular in modern French history. He was a Marxist with Jewish background. He also was the author who wrote over fifteen books and was a frequent contributor to the several journal including the New York Review of Books many other journals in Europe. The article describes a way of life
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culture‚ Malacca has a huge achievement in year 2008 – Malacca has been declared as UNESCO World Heritage Site together of Georgetown‚ Penang‚ Malaysia. The declaration has brought a big impact to Malacca in term of tourism where the tourist flow into Malacca has been increased. The tourism attractions of Malacca included Al Azim Mosque‚ Portuguese Square‚ A’Famosa Water World‚ Crocodile Farm‚ St Paul’s Church‚ Poh San Teng Remple and Perigi Rajah Well and more. (http://www.malaccaguide.com)
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