Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Chapter 1 Objective: Tourism is a highly dynamic industry. Yet in spite of this‚ very little is understood and appreciated on how tourism can actually contribute to the social growth of any tourist destination. This chapter would provide the basic concepts of tourism. Tourism as defined by WTO (World Tourism Organization)‚ is the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other
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Assignment For Cultural tourism in Nepal Impact on culture by tourism Shobha Kumari Karki Khatri Advance diploma Management research report Ethame graduate school Submission date:- 29th August 2011 CTH No. 24310 Acknowledge Firstly my big thanks is deserve to my college Ethames Graduate School which provide me a opportunities to be a part of the college. And I would like to express my deep respective thanks
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resources as countryside capital: The case of rural tourism Brian Garrod Roz Wornell‚ Ray Youell Institute of Rural Sciences‚ University of Wales Aberystwyth‚ Llanbadarn Campus‚ Aberystwyth‚ SY23 3AL‚ UK Abstract Commentators tend to agree that the rural resource is becoming increasingly subject to pressures arising from an ever wider range of economic‚ social‚ political and environmental influences. This paper focuses on the case of rural tourism in illustrating the advantages of adopting a sustainable
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http://www.ukessays.com/essays/tourism/history-and-structure.php history and structure of the travel and tourism industry Introduction Tourism is seen as one of the main industries in the world. "The World Travel and Tourism Council (2001) indicated that tourism creates more than ten percent of the global economic output and 1 in 10 jobs worldwide". "Tourism starts with the wealthy‚ with images of prestigious visits to seaside resorts and spas‚ Grand Tours and the activities of business enterprisers
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CHAPTER 2 TOURISM DESTINATION 2.1 Introduction To Tourism Terrorism‚ natural disasters‚ health scares‚ oil price rises‚ exchange rate fluctuations and economic and political uncertainties – these were just some of the issues faced by tourism industry in 2005. Yet‚ according to the news from World Tourism Organization (UNWTO‚ 2006a‚ Dec 13)‚ international tourist arrivals beat all expectations in exceeding 800 millions and achieving an all-time record. Although world tourism growth was moderate
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Some points on Domestic Tourism Submitted by fpierret on Wed‚ 06/01/2011 - 15:08 Difusion date: Mon 07 May 2012 Whether it is to rest‚ discover new things‚ meet others or to have a unique experience‚ everyone has a right to tourism; in short‚ there are not‚ there should not be‚ and there cannot be two categories of human beings‚ those who can be tourists and those who can only receive them. These two activities are‚ in fact‚ but two sides of the same human activity; both of them are noble
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Museums and tourism Stakeholders‚ resource and sustainable development Master’s Dissertation International Museum Studies Museion/Göteborg University Spring term 2004 Author: Guðbrandur Benediktsson Supervisor: Cajsa Lagerkvist LIST OF CONTENTS FOREWORD. . . . . . . . . . . . . . . . . . . . . . . . . . . . 1. INTRODUCTION. . . . . . . . . . . . . . . . . . . . . . . . 1.1. Aims and objectives. . . . . . . . . . . . . . . . . . . 1.2. Theoretical approaches and sources. . . . . . . .
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MYANMAR(BURMA) Introduction Myanmar well known us Burma. Myanmar sits at the crossroads of Asia’s great civilisations of India and China‚ and looks out onto the vast Indian Ocean next to Thailand. One of South East Asia’s largest and most diverse countries‚ Myanmar stretches from the sparkling islands of the Andaman Sea in the south right up into the Eastern Himalayan mountain range. To this day Myanmar remains one of the most mysterious and undiscovered destinations in the world. A land of
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Motivation Christine Walters PSY/355 Jeremy Christensen Motivation Motivation is the process in which behavior is initiated‚ guided‚ and maintains goal-oriented behaviors. “We may define motive (or motivation) as a need‚ want‚ interest‚ or desire that propels someone (or an organism) in a certain direction” (Psychology‚ 2014). Motivation cannot be directly observed but through behaviors we see it manifested. It is thought of as the driving force that compels a person to do something in order
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