Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Student Name: Cheryl Faisal Define Tourism: Tourism is when someone travels within their own country or to another country such as Spain‚ weather it is for leisure or business reason and for all other purposes. Types of Tourism Description: Example: Describe Domestic: A domestic holiday is where someone who lives in the UK travel to another part of the UK. An elderly couple who lives Bradford goes on a two week holiday to Scarborough. Describe Outbound: An outbound holiday is when
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by the tourism industry in Malaysia‚ one of the countries in the BIMP EAGA regions. The main issue in tourism are low productivity and low skilled labours. Towards Vision 2020‚ Malaysia needs to produce a world-class tourist destination. However‚ the imbalance between global demand for and supply of tourism sector urges Malaysia to produce high skilled labours and productivity. Our findings includes five factor contributing to the two main issues‚ which are; lack of cooperation among tourism stakeholders
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Commodifying Tourism Ekaterina Dogodkina Elizaveta Medvedeva Shahriyar Humbatov Assignment paper in International Tourism Management Master Program for the course International Tourism Management held by Prof. Dr. Wolfgang Georg Arlt |25746‚ Heide |1st semester ITM | |
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PILGRIMAGE TOURISM IN TIRUMALA V. Thimmappa Research Scholar Dept. of History S.V.University Tirupati-517 502 India being a country of the pious is dotted with sacred pilgrimage centres. Thus‚ pilgrimage tourism in India is extremely popular. Great religions like Hinduism‚ Jainism‚ Buddhism and Sikhism have originated on the Indian soil. The Hindu religion and place of worship are always unique to the rest of the world. To the outside world India is an orthodox country. The superstitions
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HISTORY OF TOURISM Early Travel Early peoples tended to stay in one place. Travel was essentially to seek food or to escape danger. The Bible makes reference to travel for purposes of trade. In ancient times we began to see the development of routes for the purpose of facilitating trade and the creation of specialized‚ if somewhat crude‚ vehicles specifically for traveling. The growth of cities along water ways‚ such as the Nile River and the Mediterranean Sea‚ encouraged the development of water
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Tourism on Malacca‚ Malaysia TABLE OF CONTENT Page 1.0 Executive Summary 2.0 Situation Analysis 1 2.1 Market Summary 2 2.2 Strength‚ Weaknesses‚ Opportunities and Threat Analysis 3 2.3 Competition 4 2.4 Product Offerings
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Medical tourism Indian Medical Travel: A Priority Sector The Indian economy’s steady growth rate is also being reflected in the Indian healthcare and medical travel industry. Healthcare and medical health travel are priority areas for India‚ and the government has increased its budgetary outlay for medical travel and foreign investment. Customs duties on the import of medical equipment have been slashed‚ and special incentives are being offered for future private healthcare facilities. Government
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PRODUCT IMPROVEMENT OR INNOVATION: WHAT IS THE KEY TO SUCCESS IN TOURISM? by Klaus Weiermair Professor and Head of the Center for Tourism and Service Economics University of Innsbruck Abstract This paper is built like a three–layered club house sandwich with the first layer providing some theoretical and conceptual insights regarding expected innovation behaviour in tourism based on available material in tourism and industrial economics. The second layer will provide empirical insights and/or testing
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term also covers all the activities performed during a travel (movement). A person who travels is spelled "traveler" in the United States‚ and "traveller" in the United Kingdom. Purpose and motivation Reasons for traveling include recreation‚ tourism or vacationing‚ research travel for the gathering of information‚ for holiday to visit people‚ volunteer travel for charity‚ migration to begin life somewhere else‚ religious pilgrimages and mission trips‚ business travel‚ trade‚ commuting‚ and other
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