Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Tourism in Mauritius – A detailed report and a proposition of strategies to enhance the economical growth Mohan V. Jadhav ISITECH BUSINESS SCHOOL Cyber city‚ Ebene‚ Mauritius e-mail: jadhav@isitechbs.com Abstract:
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Commodifying Tourism Ekaterina Dogodkina Elizaveta Medvedeva Shahriyar Humbatov Assignment paper in International Tourism Management Master Program for the course International Tourism Management held by Prof. Dr. Wolfgang Georg Arlt |25746‚ Heide |1st semester ITM | |
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Tourism Some people say that tourism is beneficial to a contry.Others say that it does more harm than good. Nowadays people are more willing to spend their hardworked money on dream vacation than before‚so the tourism is of vastly importance for any country and its economy that has natural wonders or rich and interesting history.But is tourism bringing more bad sides with its development or is it all worth it? To begin with tourism has a lot of good
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• INTRODUCTION 6- 9 a) Brief description of Healthcare industry. b) Healthcare in India c) Tourism in India d) Medical tourism e) Review of literature CHAPTER 2 • MEDICAL TOURISM 10-39 CHAPTER 3 • Objective and sub objectives
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Medical tourism Indian Medical Travel: A Priority Sector The Indian economy’s steady growth rate is also being reflected in the Indian healthcare and medical travel industry. Healthcare and medical health travel are priority areas for India‚ and the government has increased its budgetary outlay for medical travel and foreign investment. Customs duties on the import of medical equipment have been slashed‚ and special incentives are being offered for future private healthcare facilities. Government
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Adventure Tourism Introduction Adventure tourism is an outdoor leisure activity that generally takes place in an unusual‚ exotic‚ remote or wilderness setting‚ sometimes involving some form of unconventional means of transportation and tending to be associated with low or high levels of physical activity. As the name suggests it entails an element of risk and can range from ‘getting wet’ to ‘getting high’ to ‘getting faster’. An Adventure Tourism business provider can arrange a single adventure
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Now days people become aware of decreasing in the travel expenses of the international travelling and this has positive impact on the tourism industry‚it is a trend without drawbacks.Both positive and negative impact of the increasing tourism activity will be discussed in this essay. Tourism industry is playing a important part in different countries in term of social economy.Firstly‚a host countries will benefit in term of currency exchange rate thus has a positive impact on the locals whether
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Essay on Tourism and Travel As the tourism industry’s popularity grows‚ the image of travel and tourism begins to evolve. With a simple click of the button‚ your entire week itinary to India could be planned‚ booked and paid for. Traveling is as easy as ordering a pizza. At the same time as countries start to evolve and cater to the tourism industry‚ authenticity is lost. The essence of traveling is to experience something completely different from what is at home. Now‚ tourism is molded into
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BTEC National Award (Level 3) in Travel and Tourism Student Name: Teacher: Mrs van Niekerk | Date assignment issued: 21/01/2013 Final Completion Date: 03/05/2013 | Welcome to your third assignment for BTEC Travel and Tourism. In order to make sure that you complete the unit on time and meet all your deadlines‚ you will find that the assignment is broken down into key tasks. Each task
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