Šafratová Carolina Sanchez Charlotte Parré Graziella Maria Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 II- INTRODUCTION: 4 III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) Competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 Ps (PRODUCT‚ PLACE‚ PROMOTION‚ PRICE): 7 1) Prices: 7 2) Place: 9 3) Promotion:
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attraction providers are starting to adopt environmentally responsible practices‚ such as recycling‚ use of renewable energy sources‚ water-conservation schemes and safe waste disposal Ecotourism theoretically means travel that benefits the environment‚ the local community and the visitor‚ but in practice is often used by tour guides to market any type of tourism that involves nature. From community-based tourism with indigenous societies to guided tours into pristine rain forests‚ the term ecotourism is
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Contract Formation Before determining the validity of the exemption clause‚ the first issue to be raised is when the contract was formed between Frank and Packer Line. A contract is an agreement entered into by two or more parties‚ keeping within the terms of the contractual agreement. For the contract to be enforceable‚ there must have an offer made‚ which indicates willingness by the offeror to be.......(cite a case that illustrate this)‚ an unqualified acceptance (citation)‚ ........In Baltic
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Asiatravel.com 1 Table of Contents Section Greetings from Team Cerebration About NUS Business School Cerebration 2009: Our Case Sponsors Cerebration 2009: Strategic Partner SPRING Singapore Cerebration 2009: Competition Structure and Format Cerebration 2009: Targeted Timelines Instructions: Round 1 (Executive Summary) Instructions: Round 2 (Making the Business Plan) Case study: Asiatravel.com Page # 2 3 4 5 6 7 8 9 10 Asiatravel.com 2 Greetings from Team Cerebration Thank you for
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Antoaneta Stefanova October 5th‚ 2012 DRUG TOURISM Unconventional Tourism Homework Definition: Drug tourism is defined as travel for the purpose of obtaining or using drugs for personal use that are unavailable or illegal in one’s home jurisdiction. It also includes travel experience that is accompanied by the consumption of said substances. Specification: This type of tourism includes crossing a national border to obtain drugs over the counter that are not sold in one’s own country‚ or traveling
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Examining the Feasibility of Agro-Tourism Development in Sri Lanka Case Study of the Fruit Crop Research and Development Center‚ Horana by D.A.C. Silva‚ Senior Lecturer‚‚ Department of Economics‚ Faculty of Arts‚ University of Colombo and K.C. Vithanage‚ MEcon Student‚ Department of Economics‚ University of Colombo ABSTRACT Tourism is one of the largest and the fastest growing industries in the world economy. Tourism industry is also the fourth highest foreign exchange generator of the
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http://www.ukessays.com/essays/tourism/history-and-structure.php history and structure of the travel and tourism industry Introduction Tourism is seen as one of the main industries in the world. "The World Travel and Tourism Council (2001) indicated that tourism creates more than ten percent of the global economic output and 1 in 10 jobs worldwide". "Tourism starts with the wealthy‚ with images of prestigious visits to seaside resorts and spas‚ Grand Tours and the activities of business enterprisers
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ResearchersWorld -Journal of Arts‚ Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 MARKETING STRATEGIES FOR TOURISM INDUSTRY IN BANGLADESH: EMPHASIZE ON NICHE MARKET STRATEGY FOR ATTRACTING FOREIGN TOURISTS Mohammad Amzad Hossain Sarker‚ PhD Candidate (Assistant Professor‚ Comilla University‚ Bangladesh) School of Management‚ Wuhan University of Technology Wuhan‚ China. Sumayya Begum‚ PhD Candidate (Senior Lecturer‚ Southeast University‚ Bangladesh) School of Management
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Conclusions The researcher concludes that majority of the TOEs and TREs found tourism programs of the City of Baguio yielded low. The study should not be considered as immaterial. The study should be considered as a benchmark to show that tourism programs being implemented in the city were not beneficial all year long to the TOEs and TREs. That there was seasonality in terms of the realization of tourism benefits. Only the accommodation facilities experienced medium impact because
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been the most significant influences on the planning and development of tourism over the past ten years. Introduction With the development of the entire society‚ tourism industry has become one of the most powerful industries in the global economic development. The status of the tourism industry in the economic development is gradually enhanced and it plays an important role in the national economy. The World Tourism Organization forecasts that international arrivals will be up to 1.6 billion
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