ACKNOLDGEMENT I express my sincere thanks to Mr. Inder Lal Bansal Owner of SOTC Franchisee for giving me an opportunity to undergo a project on “find out the potential and awareness of SOTC brand as well as creating awareness amongst the people of NCR region” and understanding the whole process of booking. I would also like to take the opportunity to thank Mr. Kapil(Sales Executives)‚ Mr. Gaurav(Sales Executives-WFT)‚ Mrs. Dimple Mucchal (FIT)‚ Mrs. Bhavna Tandon(FIT) and all the other employee
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increase in almost all aspects of services operation have compelled the management of every service industry to place emphasis on the efficient and effective method of presenting its service. The need for marketing in service industry cannot be overemphasized‚ the degree of marketing activities in a company depends on the size of the market. Traditionally‚ executives in service industries have not been market driven. They have lagged behind sellers of products in accepting the marketing concept
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Introduction The tourism and hospitality industry is a broad industry with multiple‚ sectors and departments‚ often known as the industry operating hotels‚ accommodation‚ food and beverage and managing tourist activities. Many do not realize the vastness of this industry‚ therefore; there is usually confused about the jobs related to this industry. Jobs often share common features from jobs in other industries to meet the needs and requirements of guests to provide ultimate customer satisfaction
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Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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Tourism is travel for recreational‚ leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".[1] Tourism is important and in some cases vital for many countries‚ such as France‚ Egypt‚ Greece‚ Lebanon‚ Israel‚ the United States‚ the United Kingdom‚ Spain‚ Italy‚ and Thailand‚ and many island nations‚ such as Mauritius
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Tanaka Business School Imperial College London An Insight into Malaysia’s Medical Tourism Industry from a New Entrant Perspective by Mr. Bhavin J. Shah A report submitted in partial fulfillment of the requirements for the MBA degree and Diploma of Imperial College London September 2008 SYNOPSIS The overarching objective of this project is to provide an insight into Malaysia’s medical tourism industry. The study conducted offers assistance to a new upcoming hospital in Malaysia
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We have to understand the several concepts by means of definition and its integration. • Tourism Hunziker and Krapf‚ in 1941‚ defined tourism as "the sum of the phenomena and relationships arising from the travel and stay of non-residents‚ insofar as they do not lead to permanent residence and are not connected with any earning activity." In 1976‚ the Tourism Society of England’s definition was: "Tourism is the temporary‚ short-term movement of people to destination outside the places where they
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Without this state involvement‚ global market conditions will largely shape the erosion of local and national cultures. Without a political response to cultural globalization‚ global market commodities will in all likelihood oust local goods and services. Those societies that lack both a strong aesthetic and an effective political leadership can offer little effective resistance to negative globalization and their local traditions are quickly destroyed. This argument is then examined in terms of
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particularly insufficient pictures and destination information. So why does this information mis-match occur? Primarily‚ online travel companies are failing to identify that when browsing for a holiday‚ an internet user wants to be sold not a product‚ but an experience. They want to know that the holiday will be rewarding and enjoyable and‚ of course‚ they will judge how rewarding and enjoyable it is‚ in their own‚ highly individual‚ terms. To really meet user requirements‚ online travel companies
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Executive Summary Cruise tourism is becoming an increasingly popular “leisure choice” worldwide‚ and keeping this point in mind cruise tourism potential of India is vast and is still in infancy stage. Mumbai as the commercial capital and gate way of India possess the great potential of cruise tourism as this place sees the highest number of tourist coming in and going out so it becomes the necessity of the time to convert Mumbai port from “port of call” to “home port”. This report has been prepared
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