of the STB as the NTO. Singapore Tourism Board (STB)‚ which was formally known as Singapore Tourist Promotion Board (STPB)‚ was formulated to increase Singapore’s attractiveness to tourists. It’s primary roles were to coordinate activities with tourist enterprises‚ enhance and develop the infrastructure and superstructure of tourist facilities and attractions‚ regulate policies and standards within the tourism industry‚ and continually market Singapore as a tourism destination. Over the years‚ STB
Premium Tourism
Abstract This study identifies the understanding of the causes and effect of child sex tourism in Belize. Sex tourism has become a problem to many countries around the world and it is now being exposed in Belize. Children and adults are becoming more engaged in this activity in exchange of money and assistances. Child Sex Tourism in return has negative effects to both the economy and its victims and also creating a social impact to the country. This research can assist in bringing awareness to
Premium Prostitution Child sexual abuse Human sexual behavior
4P’s - PROMOTIONS ! The most widely used methods of promotions are advertising and personal selling. Advertising utilizes the media: newspaper‚ magazines‚ radio‚ television‚ billboard‚ mail‚ and yellow pages. Personal selling is done on a person-to-person basis with a customer. Advertising has a several objectives. Among other things‚ the more important ones are to increase sales‚ to introduce a new product‚ or to sustain an establishment business. There is no magic formula for successful advertising
Premium Sales Marketing
Sport and Adventure Tourism Simon Hudson‚ PhD Editor The Haworth Hospitality Press® An Imprint of The Haworth Press‚ Inc. New York • London • Oxford © 2003 by The Haworth Hospitality Press‚ an imprint of The Haworth Press‚ Inc. All rights reserved. No part of this work may be reproduced or utilized in any form or by any means‚ electronic or mechanical‚ including photocopying‚ microfilm‚ and recording‚ or by any information storage and retrieval system‚ without permission in writing from
Premium Tourism
product. * Like It has the cheapest phones like NOKIA 1100 and costly phones like NOKIA Lumia. Place1 * Nokia has opened its retail outlets ‘Nokia Priority’ as well as many authorized dealers at various places. Promotion * Advertising‚ selling‚ sales promotion‚ public relations‚etc. are the major weapons of marketing. Samsung Product * Samsung touchphones and smartphones have three levels of product: core (they are communicational and fast computing devices)‚ actual (they
Premium Marketing Smartphone
Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
Premium Advertising
Chapter 3 Literature Review of Sales Promotion schemes and Consumer Preference. 3.0 Promotion and Consumption 3.1 Sales promotion Schemes and Consumer Preference 3.2 Brand Equity Measurement 3.3 Sales Promotion Types and Preferences 3.4 Valence of a promotion 3.5 When Promotion is Informative 3.6 Perceived discount 3.7 Store Image 3.8 Name Brand Vs Store Brand 3.9 Change in Purchase intention due to Sales promotions 3.10 Promotion threshold 3.11 Consumer Price Formation : Reference Prices 3.12 Price
Premium Brand Branding Brand management
lingo and buzzwords‚ and be able to apply them. For example‚ do you know what “spot TV” is? Can you explain why a “spot buy” would be less expensive than a “network buy?” Make-goods: payback of additional advertising to an advertiser if for some reason a condition wasn’t met. Not free advertising Examples of conditions: When ad is preempted (news break‚ interruption) Technical difficulties A promised audience size (tv rating) was not delivered/met If creative strategies of two ads are similar
Premium Advertising Marketing Classical conditioning
Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy‚ tools & ways to develop it. For each and every issue‚ the practical examples of the different renowned companies
Premium Marketing Sales promotion
Karen Mae T. Villagonzalo Sales Promotion BSBA-MM 2-2S Assignment A. Promotional Mix‚ Components: - Promotional Mix: A specific combination of promotional methods used for one product or a family of products. - Components: Advertising - Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion
Premium KFC Sales promotion Fried chicken