AdBoard Members: ASAP VISION-Advertising Suppliers Association of the Philippines (ASAP) is the national association‚ uniting all sectors of advertising suppliers‚ guided by the highest standards of ethical‚ professional and responsible trade practice as partners in the advertising industry. MISSION 1. Professionalize and upgrade the business trades and services of advertising suppliers and firms; 2. Uphold the highest standards of trade practices and ethics in the conduct of business‚
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Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media." Explain. Answer Meaning of Advertising - Advertising is an activity of attracting public attention to a product‚ service‚ or business as by paid announcements in the print‚ broadcast‚ or electronic media. Definition of Advertising - "Advertising is the non-personal communication of information
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approach. First‚ tourism impacts and tourism in the Gross Domestic Product are pooled into the framework to better understand the impact of tourism in the whole economy. Finally‚ general equilibrium theories and the theoretical structure of an applied CGE model are briefly discussed to better understand the framework under which the tourism sub-sector interacts with the other sectors‚ sub-sectors and industries in the economy. Tourism Impacts[1] The impacts of tourism expenditure are
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Hospitality Management 18 (1999) 331}343 Life and tourism in the year 2050 Abraham Pizam* Department of Hospitality Management‚ University of Central Florida‚ P.O. Box 161400‚ Orlando‚ FL 32816-1400‚ USA Abstract This article is an essay that represents the author ’s personal vision of life and the state of the tourism industry in the year 2050. It describes the major expected developments in the areas of environment‚ demographics‚ economy and business‚ lifestyle and values‚ politics‚ housing
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SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques
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you happen to catch the season finale of "Friends" on May 6th? "The exhaustively hyped series finale of "Friends" drew 52.25 million viewers for its extended 66 minute running time." A 30-second commercial spot garnered a cool $2 million‚ costing advertising heavyweights such as Allstate‚ Anheuser-Busch‚ Chevrolet‚ General Electric‚ Hewlett-Packard‚ as well as Walt Disney and Universal Studios a mere four cents a head. For the purpose of this assignment I will characterize mass media ’s and telemarketing
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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www.elsevier.com/locate/atoures Annals of Tourism Research‚ Vol. 28‚ No. 2‚ pp. 360–377‚ 2001 2001 Elsevier Science Ltd. All rights reserved Printed in Great Britain 0160-7383/01/$20.00 PII: S0160-7383(00)00051-7 OUTDOOR ADVENTURE TOURISM A Review of Research Approaches Karin Weber La Trobe University‚ Australia Abstract: A review of the existing literature on adventure tourism reveals that research on this subject has so far focused mainly on preconceived notions of scholars and
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Tourism Tourism is the act of travel for the purpose of recreation and business‚ and the provision of services for this act. Tourists are persons who are "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). A more comprehensive definition would be that tourism is a service industry. Many
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ADVERTISING is mass media content intended to persuade audiences of readers‚ viewers or listeners to take action on products‚ services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product‚ service or concept. Advertising is the paid‚ impersonal‚ one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods‚ services or ideas. Television advertising / Music in advertising
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