Impact of Tourism: An Economic Analysis Executive Summary The main purpose of this report is to show the importance and the role of the indirect economic effects of tourism on growth and GDP‚ employment and foreign trade. Tourism’s role in the economy is often perceived as being limited to the hospitality industry (cafes‚ hotels and restaurants) and outbound and inbound travel agencies and carriers‚ which form the leading service sector in many countries. However‚ the economic impact of tourism is much
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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LO1 To understand how companies organize for advertising and other aspects of integrated marketing communications. To evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion. To understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies. To examine methods for selecting‚ compensating‚ and evaluating advertising agencies. To explain the role and functions of
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MARKETING AND PROMOTION Promotion is part of marketing which can be considered as one of the youngest disciplines in the business world and is driven by innovation (Sutheralnd and Canwell‚ 2004). Within it‚ marketing communications‚ or promotion‚ is a management process through which an organization engages with its various audiences. Through understanding and audience’s communications environment‚ organizations seek to develop and present messages for their identified stakeholder groups‚ before
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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Comment on the advertising strategy adopted previously and currently. PREVIOUS STRATEGY -IT WAS A SHALLOW APPROACH. NOT POSITIONED EFFECTIVELY FOR THE MARKET. THE TOTAL ADVERTISING WAS AWFUL. IT CREATED MORE PROBLEMS IN THE PEOPLE’S MIND. CURRENT STRATEGY -TREAT CHICKEN AS EVERY FOOD. Toward off negatives: ‘Chicken so fresh‚ it simply melts in your mouth. Reason: Superior blast freezing process.” “Chicken so fresh‚ it’s only minutes old.” Promotion of Special Parts
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the consumers which is the most sought after concept by any and every firm. The popular brand name rooted into the minds of the consumers will be reinforced by the appealing and effective canvassing and communication strongly. Latest and novel methods of communication and canvassing is the need of the hour than by the time old traditional and prototype practice of approach and communication style is to be replaced immediately to attract the consumers with different attitudes‚ habits and mind set
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TOURISMOS: AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL OF TOURISM Volume 6‚ Number 2‚ Autumn 2011‚ pp. 139-158 UDC: 338.48+640(050) ECONOMIC POTENTIAL OF TOURISM: A CASE STUDY OF AGRA Surabhi Srivastava University of Lucknow Tourism in its broadest generic sense can do more to develop understanding among the people‚ provide jobs‚ create foreign exchange and raise living standards than any other economic force. India is world famous for the city of Taj -Agra. There are a number of other tourists
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Advertising Introduction: Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service than competing brands or services – or if the advertising in not on behalf of a brand but for instance a public service – to change their behaviour. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries and has now developed as an essential
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