ADVERTISING INTRODUCTION . Advertising is a paid form of communication‚ although some forms of advertising‚ such as public service announcements‚ use donated space and time. Second‚ not only is the message paid for‚ but the sponsor is identified. Third‚ most advertising tries to persuade or influence the consumer to do something‚ although in some cases the point of the message is simply to make consumers aware of the product or company Fourth and fifth‚ the message is conveyed through many different
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Gujarat Main article: Tourism in Gujarat [pic] [pic] The Palitana temple complex consists of more than 863 temples located on theShatrunjaya hills‚ exquisitely carved in marble. Gujarat‚ the seventh largest state in India‚ located in the western part of India with a coastline of 1600 km (longest in India). It is the tenth most popular state in the country for tourists with annual footfall of 18.9 million tourists.[8] Gujarat offers scenic beauty from Great Rann of Kutch to the hills of Saputara
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Samsung promotion Samsung puts great emphasis on its presentation and image in public. Promotion is highly important part of marketing mix and the company sets aside a sufficient and quite large budget for making the best to promote itself. Support of selling is highly intensive and always tries to react on the competition. There are many types of promotion. Samsung uses three types of them. The first one is selective promotion. Selective promotion means that the company provides distribution
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Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments
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SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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ABSTRACT This study was set out to compare the promotion and advertising strategies used by Tesco and Carrefour hypermarkets in Malaysia. Various selection of relevant literature was sought to establish a solid framework. Through a survey which covered a sample population of 30 respondents‚ the study was able to determine that Tesco seems to be more popular compared to Carrefour. It highlighted that effective advertising and promotion strategies have contributed to the hypermarket’s popularity.
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1. Introduction Promotion is the marketing term used to describe all marketing communications activities. Integration of all the elements of promotion mix is necessary to meet the information requirements of all target customers. This simply means that the promotion mix is not designed to satisfy only the prospective buyer or only the regular buyer. Some elements of the mix may be aimed at the target customer who is unaware of the product‚ while others may be aimed at potential customers who are
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1 | Tawang‚ famous for its Buddhist monastery‚ is situated in ……….. | | | Arunachal Pradesh | | | | Nepal | | | | Mizoram | | | | Tripura | | 2 | Which of these Tiger Reserve is not in Madhya Pradesh? | | | Kanha Tiger Reserve | | | | Ranthambore Tiger Reserve | | | | Pench Tiger Reserve | | | | Bandhavgarh Tiger Reserve | | 3 | The official name of Golden Temple is ………….. | | | Guru Nanak Darbar | | | | Shri Hazur Abchalnagar
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HISTORY OF TOURISM → EARLY TRAVEL Earlier travel was essentially to seek food or to escape danger. Travel was also undertaken for trade. Growth of cities along fertile river banks like Nile etc. encouraged water travel. Ancient empires like the Romans helped shape modern travel. → THE EMPIRE ERA THE EGYPTIANS As its peak the travel for business and pleasure flourished. Travel to outlining cities was necessary. Various amenities were offered to travelers. They travelled for pleasure
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A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars
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