should be able to satisfy. Nike should identify the next generation of loyal customers and provide for their needs. COMPETITION Competition is very fierce due to the number of companies competing for sales. Lots of money goes to marketing and promotions using various channels to reach the young demographic group of consumers who spend the most money on Nike’s products. Growth is slowing down in the athletic footwear industry. But new
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personality etc. This is how to communicate with marketing stimuli that based on the social factors based on their society to have a decision making and have a response when it comes to marketing mix which is the 4p’s product‚ price‚ place and promotion. Every organization have an own target market and it divided into different segmentation. For example‚ your organization selling meat products and your place is in the area which country is not eating meats they prefer vegetables over meat which
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culture‚ Malacca has a huge achievement in year 2008 – Malacca has been declared as UNESCO World Heritage Site together of Georgetown‚ Penang‚ Malaysia. The declaration has brought a big impact to Malacca in term of tourism where the tourist flow into Malacca has been increased. The tourism attractions of Malacca included Al Azim Mosque‚ Portuguese Square‚ A’Famosa Water World‚ Crocodile Farm‚ St Paul’s Church‚ Poh San Teng Remple and Perigi Rajah Well and more. (http://www.malaccaguide.com)
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Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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Describe the promotion mix as you found it. Its Coke does it need to be explained as a selective marketing mix. Well it has one all the same. The best I could find from coke is its dedication in becoming the proud owner of 60% of the market. They are in my eyes well on the way having 500 brands with 3500 products sure persuades me. They claim to have responsible marketing technique and want to fight obesity. “The Coca-Cola Company and PepsiCo Inc.‚ showed 95.5 percent compliance in television advertising
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financially from tourism. However‚ tourism in LEDCs needs to be carefully managed to prevent harm to the environment and disruption to local communities. Economic effects First and foremost‚ money travelling into countries through tourism can lead to the establishment of some morally questionable activity. To name a few‚ tourist hotspots in developing countries are often rife with theft problems‚ maimed beggars and prostitution. The inflaming of these issues as a result of increased tourism is an obvious
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Benefit Congruency Framework of Sales Promotion Effectiveness Are monetary savings the only explanation for consumer response to a sales promotion? If not‚ how do the different consumer benefits of a sales promotion influence its effectiveness? To address the first question‚ this research builds a framework of the multiple consumer benefits of a sales promotion. Through a series of measurement studies‚ the authors find that monetary and nonmonetary promotions provide consumers with different levels
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Essay # 4: Promotion Strategy “Dude you’re getting a Dell” is probably one of the most annoyingly well known advertisement slogans today. However “Dude‚ you’re getting a Dell" might have been annoying‚ but it was only annoying because EVERYONE was talking about it... and that’s a good problem to have. Dell uses numerous forms of media to advertise through such as television‚ radio‚ internet‚ magazines‚ and trade publications. Dell has changed its advertising strategies several times over the
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ADVERTISING: There’s A Difference Between Advertising and Publicity! Using Advertising and Publicity are very effective methods to promote and create positive awareness for you and your business. But... there is a clear difference between Advertising and Publicity. Advertising is something you get by paying for it. Publicity however‚ is something you hope you’ll get. Why? Because publicity can be generally gained at no cost to you. And... it generally has many times the credibility
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BSHRM2y1-2 1.1Tourism as an academic field of study a.) Obstacles development: The emergence of tourism as a legitimate area of investigation within the university sector is a recent and ongoing development‚ and one that has encountered many obstacles. 1.2Tourism as an academic field of study >Tourism perceived as a trivial activity >Large-scale tourism as a recent activity >Tourism perceived as a vocational field of study >Lack of clear definitions and reliable data >Lack of indigenous
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