Tourism Concern Case Study for Schools and Colleges BURMA BURMA CASE STUDY Welcome to this case study put together for you by Tourism Concern. We are a charity whose specific aim is to fight exploitation in tourism. For several years we have been running a campaign to raise awareness of the situation in Burma and present information to interested parties including tour operators‚ tourists‚ members‚ members of the public and students. This case study has been produced for students
Premium Burma Tourism Aung San Suu Kyi
Health Tourism: Medical tourism (also called medical travel‚ health tourism or global health care) is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of travelling across international borders to obtain health care. Such services typically include elective procedures as well as complex specialized surgeries such as joint replacement (knee/hip)‚ cardiac surgery‚ dental surgery‚ and cosmetic surgeries. However‚ virtually every type of health
Premium Medicine Health care Health economics
Commodifying Tourism Ekaterina Dogodkina Elizaveta Medvedeva Shahriyar Humbatov Assignment paper in International Tourism Management Master Program for the course International Tourism Management held by Prof. Dr. Wolfgang Georg Arlt |25746‚ Heide |1st semester ITM | |
Premium Tourism
Marketing Advertising Services in India – A study of JWT Table of Contents PART 1: STUDY OF ASSIGNED SERVICE BUSINESS Introduction With the growing economy‚ there has been a constant increase in the consumerist desires of the Indians . The advertising industry in India acts as a catalyst of these desires as the advertising in India was primarily confined to media like newspapers‚ television etc. The industry has evolved from small businesses to a whopping 300 billion worth industry
Premium Advertising
Advertising Objectives Advertising objectives are the communication tasks to be accomplished with specific customers that a company is trying to reach during a particular time frame. A company that advertises usually strives to achieve one of four advertising objectives: trial‚ continuity‚ brand switching‚ and switchback. Which of the four advertising objectives is selected usually depends on where the product is in its life cycle. Trial The purpose of the trial objective is to encourage customers
Premium Advertising
Journal of Case Research Volume III Issue 01 Technology as A Tool for Turnaround: A Case of Scooter India Limited A. Sahay1 and Sanjay Mohapatra2 It was October‚ 2000‚ the siren blew at 2.30 pm and the employees of morning shift were leaving the factory after their duty. Dr. Sahay‚ Chairman & Managing Director of Scooters India Ltd. Looked through the glass window of his corner room and was wondering if he could make the company profitable and secure their jobs through infusion of home
Premium Diesel engine
The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
Premium Advertising
Dark tourism scholarship: a critical review Philip Stone Philip Stone is Executive Director: Institute for Dark Tourism Research (iDTR)‚ School of Sport‚ Tourism and The Outdoors‚ University of Central Lancashire (UCLan)‚ Preston‚ UK. Abstract Purpose – Commonly referred to as dark tourism or thanatourism‚ the act of touristic travel to sites of or sites associated with death and disaster has gained significant attention with media imaginations and academic scholarship. However‚ despite
Premium Tourism Death
Music Scene (1990 – 2012) Scottish Music in Tourism‚ Culture & Heritage By Scott Burrell Introduction Scottish Tourism bloomed in the 1990s due to major cultural changes in society. Scotland began to create a new identity through the use of media that promoted the social and cultural attributes of the country. Scotland’s home-grown artists were used as a voice at the forefront of the promotion of Scotland’s culture and heritage to world tourism. My essay will consider a range of issues
Premium Scotland Edinburgh
14/11/2011 HERITAGE TOURISM & MUSEUM MANAGEMENT LESSON 2: TOURISM‚ HERITAGE & HERITAGE TOURISM (1st PART) Dr Christina Bonarou bonarou@gmail.com Alexander Technological Educational Institute of Thessaloniki‚ Greece Department of Tourism Management Definitions of tourism 2 All travel is not tourism. “Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes
Premium Tourism