MARKETING AND CREATIVE PRODUCTION PROMOTION. Subway is an American restaurant franchise that primarily sells subs sandwiches and salads. It is a privately held company owned by a group of people called Doctor’s Associates Inc. Subway is one of the fastest growing franchises in the world with 37‚881 restaurants in 98 countries and territories as of November 7‚ 2012. Subway uses market research to find about the following: * CUSTOMERS – The use of customers helps subway a lot for market
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The Advertising Board of the Philippines ‚ also known as AdBoard is composed of ten (10) national organizations involved in advertising that are unified together to uphold the progress of Philippine advertising through self-regulation. Being the umbrella organization of the advertising industry‚ its mission is to practice world class advertising along with advocating professional ethics through responsible and truthful advertising. AdBoard was formerly known as the Philippine Board of Advertising
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Tourism in India - 13 million child labour in tourism sector India Booming in Child Labour! Its shameful to know that India as an emerging market or power has rampant growth of child labour as well. Tourism in India is booming….growing….scaling new heights…country is earning well in foreign exchange but there is dark side to this story. As per the International Labour Organisation‚ 13 million children are employed in tourism sector in India which is gross violation of law and illegal. The law
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A resort is a place used for relaxation or recreation‚ attracting visitors for holidays orvacations. Resorts are places‚ towns or sometimes commercial establishment operated by a single company. Such a self-contained resort attempts to provide for most of a vacationer’s wants while remaining on the premises‚ such as food‚ drink‚ lodging‚ sports‚ entertainment‚ and shopping. Destination resort A destination resort is a resort that contains‚ in and of itself‚ the necessary guest attraction capabilities—that
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Information technology and tourism a theoretical critique Philip Alford a‚Â Steve Clarke b‚1 a b Bournemouth University‚ School of Services‚ Management‚ Dorset House‚ Talbot Campus‚ Poole‚ Dorset BH12 5BB‚ UK Business School‚ The University of Hull‚ Hull HU6 7RX‚ UK a r t i c l e in f o a b s t r a c t This paper aims to initiate a debate regarding the paradigms underpinning the planning and implementation of IT in multi-stakeholder scenarios in the tourism sector. The problem is stated
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BENEFITS CHOOSING OF HOSPTALITY AND TOURISM COURSE. Assalamualaikum and good morning to all friends. Today I want sharing to all about benefits choosing hospitality and tourism course. As we know‚ our college also have this course. This course had a 7 semester in 2 ½ years. It also concentrated in culinary art‚ catering and restaurant. Let me introduce about what a hospitality. Hospitality means the friendly reception and treatment of guest or strangers and the quality or disposition of receiving
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a journey can be called a tourist. Over the decades‚ tourism has experienced continued growth and deepening ?diversification to become one of the fastest growing economic sectors in the world. Tourism has become a thriving global industry with the power to shape developing countries in both positive and negative ways. No doubt it has become the fourth largest industry in the global economy. Similarly‚ in developing countries like India tourism has become one of the major sectors of the economy‚ contributing
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Culture and tourism 1. Culture and Tourism 1.1 Definition Culture comprises of “the beliefs‚ behaviors‚ objects‚ and other characteristics common to the members of a particular group or society” (1). Through culture‚ people discover their true identity‚ adapt to social norms and play a vital part in contributing to the society. Therefore‚ culture consists of several aspects of the society such as language‚ values‚ customs‚ norms‚ and so on. On the other hand‚ tourism consists of the practice
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native sites. Today‚ tourism is an effort to diversify and help boost the economy. So promoting tourism in Malaysia is really important! As I’ve mentioned before‚ the Malaysian government is definitely putting in effort to diversify the economy with hopes that Malaysia’s economy will be less dependent on exports. As a result‚ tourism has become a source of income from foreign exchange which helps boost the country’s economy. Hence‚ it is absolutely important to promote tourism in Malaysia. Promoting
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Contribution to GDP above world average • In India‚ the sector’s direct contribution to GDP is expected to grow at 7.8 per cent per annum during 2013–2023 vis-à-vis the world average of 4.2 per cent Create higher employment • The travel & tourism sector in India is estimated to create 78 jobs per USD18‚366 of investment compared to 45 in the manufacturing sector Higher investments • Travel & tourism’s contribution to capital investment is projected to grow at 6.5 per cent per annum
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