CHAPTER 9 TOURISM Kerala is a green strip of land‚ in the South West corner of Indian peninsula. Its unique feature‚ culture and traditions‚ coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. This Tropical paradise with its spectacular and diverse natural attractions has greatly attracted holiday makers from across the world. Kerala is one among the longest- lived‚ healthiest‚ most gender equitable and most literate regions makes it distinct
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In earlier days meaning of tourism was basic but now a day’s scenario is totally changed now as discussed by poon (1993) interest of tourists has diverted from popular destinations to more specific and virgin locations to meet their individual needs. These tourists are more adventurous‚ more experienced‚ travel for fun‚ independent and with more cash in their accounts. Special interest tourism is new concept of tourism where there are additions in the type of tourism. Now days it is being created
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Tourism is a social‚ cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business / professional purposes. History has taught us that people travel and engage in tourism activities in increasing numbers when several basic conditions can be met. Before people can experience tourism they usually need at least:- 1. disposable income‚ ie. money to spend on non-essentials 2. leisure time 3. tourism
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Recently‚ Indian government adopted a multi-pronged approach for promotion of tourism‚ which includes new mechanism for speedy implementation of tourism projects‚ development of integrated tourism circuits and rural destinations‚ special capacity building in the unorganized hospitality sector and new marketing strategy. A nation wide campaign‚ for creating awareness about the effects of tourism and preservation of our rich heritage & culture‚ cleanliness and warm hospitality through a process
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: Paul Stolk Today‚ increase in the discretionary leisure time and disposable income of the society has undoubtedly created tourism boom in many countries. As soon as tourism industry is measured as a fundamental factor in improving the economy‚ local governments and other corporations in a destination have shifted their focus towards creation of more tourism attractions in order to compete with related destinations on targeted markets. In the olden days‚ people who travelled with the leisure
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What is Tourism? Tourism includes several social practices. All these have the small common characteristic that they are different and they are a ’departure ’ from normal life. These characteristics help us to define tourism‚ which according to the W.T.O (World Trade Organization) is the movement of people away from their normal routine of residence and work for a period of not less than 24 hours and not more than 1 year. Tourism is a free time activity because it gets along with its opposite
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A. ROAD TRANSPORT- dominated by motor cars and coaches that provides door- to- door flexibility‚ gives view of the landscape and a means of transporting recreational equipment. B. RAIL TRANSPORT- provides examples of the specific development of a country. It competes with road transport in terms of time and distance- from city center to city center. C. AIR TRANSPORT- their main market is the visitors who give utmost importance to speed and range. This is available in scheduled and chartered
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Tourism is an activity that is critical to the economic and social development. By World Tourism Organization (World Tourism Organization) has predicted that by the year 2563 will have a number of international tourists to 1‚600 million of the estimated growth rate of tourism in developing countries. Expected to increase approximately 4 percent per year‚ particularly the industrialized countries have a rate increase of about 2.5 percent per year‚ the study found. Tourists with travel in most foreign
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Impacts From Tourism Change or loss of indigenous identity and values Tourism can cause change or loss of local identity and values‚ brought about by several closely related influences: Commodification Tourism can turn local cultures into commodities when religious rituals‚ traditional ethnic rites and festivals are reduced and sanitized to conform to tourist expectations‚ resulting in what has been called "reconstructed ethnicity." Once a destination is sold as a tourism product‚ and
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Chhattisgarh Tourism Board appoints 20:20 MSL as strategic communications partner By Supreeth Sudhakaran on Oct 19‚ 2011 filed under Advertising‚ India A nationwide engagement campaign will be spearheaded by 20:20 MSL’s Noida office inShare Comment Now [pic] 20:20 MSL has been appointed by Chhattisgarh Tourism Board as its strategic communications partner in India. The agency will work with Chhattisgarh Tourism Board to build awareness of the region as a key Indian tourist
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