Brand extension‚ which is to put a new product created in another category under the name of an existing brand‚ is one of the most popular ways to achieve this (Jun-ying‚ 2007). Brand extension is always seen as a way for companies to seek growth while introducing a new product (Carolin‚ 2007). As it is a phenomenon in strong competitive market‚ previous studies report that failure rates are 80 percent of the extension (Völkner and Sattler‚ 2006). On the other hand‚ Besharat defined Co-Branding as
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CHAPTER II REVIEW OF RELATED WORKS AND STUDIES Computer is general-purpose device that can be program to carry out a finite set arithmetic or local operation. Computer has a big role in our nation today because of our technology. Wherever you go computer still exist‚ especially aim business it makes the procedure easy and secure by programming the manual system into a computerizing system. Technology is the marking‚ modification‚ usage‚ and knowledge of tools‚ machine techniques‚ crafts system
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CHAPTER 2 LITERATURE REVIEW 1. Introduction In this chapter various related literature and research pertaining to this research will be presented. It addresses the views and effect of using extensive reading method to improve comprehension and motivates reading. 2. Related Literature Up until now there is still no definite definition for ‘reading’ as Criscuolo (1973) says “There is no exact definition for reading’. Another view‚ Alderson and Urguhart (1984) in Fauziah Hassan HBET3203
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Obesity Literature review I. Introduction Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse affect on health‚ leading to reduced life expectancy. Child obesity has been increasing dramatically and it has become one of the most common chronic conditions for youngsters and it’s accompanied by several psychological effects. As for the children it might lead to being isolated and having peer problems and sense of discrimination from
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. Literature review: A literature review discusses published information in a particular subject area‚ and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources‚ but it usually has an organizational pattern and combines both summary and synthesis. A summary is a recap of the important information of the source‚ but a synthesis is a re-organization‚ or a reshuffling‚ of that information. It might give a new
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Asma Akter Faria ID- 60 Department of MIS University of Dhaka Literature Review on HRIS University of Dhaka Department Of Management Information Systems (MIS) Term Paper On Literature Review on HRIS Course Title- Human Resource Information System Course Code – MIS 518 Submitted To: Mr. Md. Abul Kashem Associate Professor Department of MIS University of Dhaka Submitted By: Asma Akter Faria ID- 03-060 MIS 3rd Batch University of Dhaka Date of Submission: May
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Role of Human Resource Function in Improving Business Performance Table of Contents 1. Introduction 1 2. Discussion 1 3. Literature Review 3 3.1. Technological Advancement 4 3.2. Work-force Diversity 5 3.3. Sustainability and Human Resource Management 6 3.4. Recruitment and Selection 7 3.5. Employee Retention 8 4. Conclusion 9 References 10 Role of Human Resource Function in Improving Business Performance 1. Introduction Human resource (HR) function is one of the key aspects in every organisation
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Literature Review Google INTRODUCTION IT company Google‚ are ranked amongst the best workplaces in both Australia and the USA. In 2009‚ Google Australia finished top of the list in the 2009 Great Places to Work study. This follows the lead of its US parent company‚ which ranked first in Fortune’s 100 best Companies to Work For list in both 2007 and 2008. Attributing to this success is the fact that Google has managed to create an environment that encourages highly motivated employees. Google
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Literature review: Literature review sets out as the main tool of the research study. Data allied to the Textile Sector was scrupulously collected. Sources of data include newspapers‚ journals‚ textile journals‚ research reports. Articles in the newspapers and journals appropriate to the subject have also been examined in detail. We have been listening in news for the past 4 years that the textile industry which used to be the backbone of Pakistan is not growing rather have gone on a declining
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Literature Review Functionalist‚ Emile Durkheim‚ was one of the first sociologists to study the issue of suicide and this work has become known worldwide. Many have either refined his work or criticized it. Although Durkheim’s book Suicide: A Study in Sociology (1970) focused on suicide rates in some European societies‚ he was able to distinguish four types of suicide and he spoke about the type of person who would commit suicide. Two of the types of suicides Durkheim defined occurred in industrial
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