Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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The economic disadvantages of the Tourism industry: The Bahamas should diversify its economy! Successfully operating a business in an ever changing world requires vision on the part of the entrepreneur; this means being able to predict future trends and prepare the company for forecasted changes in the economic system. In truth‚ commanding a country is no different than that of a business as it too should be able to adapt to global changes in the economy. Machiavelli‚ the esteemed
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MYANMAR(BURMA) Introduction Myanmar well known us Burma. Myanmar sits at the crossroads of Asia’s great civilisations of India and China‚ and looks out onto the vast Indian Ocean next to Thailand. One of South East Asia’s largest and most diverse countries‚ Myanmar stretches from the sparkling islands of the Andaman Sea in the south right up into the Eastern Himalayan mountain range. To this day Myanmar remains one of the most mysterious and undiscovered destinations in the world. A land of
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and tourism Relation ………………………………………………..3 3. Tourism arrangement model (Leiper‚ 1979)…………………………………….4 4. Elements of transport supplies…………………………………………………..6 1. Supply of transport in TGR‚ TRR and TDR………………………………...7 2. Substantial Components of the supply of transport system…………………8-9 1. Infrastructure 2. Vehicles 3. Operation 3. Suppliers of tourist transport across the tourism system…………………….9 4. Factors that
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Essay Question Analyse and discuss the benefits and drawbacks of a demand-led vs. supply-led understanding of the tourism system. According to the United Nations World Tourism Organisation‚ often identified by many as the UNWTO (Lickorish & Jenkins‚ 1997)‚ define the term ‘Tourism’ as “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes” (Tuberkugurlu‚ 2012). The term ‘supply
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What is Tourism? Tourism involves the short term movement of people to destinations outside the places where they normally live and work. It also involves the activities of people‚ referred to as tourists or visitors‚ during their visit to these destinations and the facilities and services patronized during their stay. Many studies on tourism have been conducted yet there is not one single definition that everyone complies with. The United Nations World Tourism Organization however‚ defines tourism
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Introduction My task was to make country research with problem statement and in -depth analysis. I choose Malaysia as my destination. Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories. It is separated by the South China Sea into two regions‚ Peninsular Malaysia and Malaysian Borneo. Land borders are shared with Thailand‚ Indonesia and Brunei and maritime borders exist with Singapore‚ Vietnam and the Philippines. Peninsular
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SEX TOURISM According to the definition of the World Trade Organization (WTO)‚ sex tourism refers to organized trips‚ within or outside the tourist industry‚ to engage in a commercial sexual relationship. Sex tourism can be domestic or international‚ involving cross-border trips for the same purpose. United Nations‚ defines sex tourism as "trips organized from within the tourism sector‚ or from outside this sector but using its structures and networks‚ with the primary purpose of effecting a commercial
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Travel & Tourism Tourism can bring many benefits to a destination. Tourism can positively impact an area’s economy‚ social cultural‚ and environment. At the same time‚ there can be negative effects to the economy‚ social cultural‚ and environment. The tourism industry is extremely large and continuously growing‚ which is why the impacts and effects weigh so heavily on a destination. Traveling and engaging in touristic pursuits are popular leisure activities. New trends emerge as tourism continues
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TOURISM IN THE PHILIPPINES Executive Summary Philippine Tourism indeed is one of the major contributors in our Gross Domestic Product. History shows that there are already long term developments of tourism in the Philippines that has been influenced by the interaction of both internal and external factors. Some of these factors include the relative attractiveness of the country over time‚ its proximity to markets‚ the availability of tourist infrastructure and superstructure‚ and the extent
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