NATIONAL DIPLOMA LEVEL 3 Travel & Tourism a 2010/11 Student name: | Unit/Module: Unit 9 | Assignment Title: Retail Travel Operations | Lecturer: Emma-Jayne Smith | Date Issued: 09/01/13 | Final Grade Awarded | DEADLINES | PASS | MERIT | DISTINCTION | Assignment 1 (P1/P2/M1/M2 & D1)Assignment 2 (P3/M3/D2)Assignment 3(P4 & P5)The unit Final work | 08/02/1308/03/1328/03/13 | Lecturer to circle and initial | | | Grading Criteria | Met | Grading Criteria | Met | Grading Criteria
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Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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Tourism System Exam Tutorials MCQ 1. In the integrated tourism model‚ who is the focal point in this model? - Traveller 2. In the Leiper’s model of tourism system‚ the TRR stand for…? - Transit Route Region 3. What is tourism according to Hunt J.D and Layne D? - Temporary movement of people to destination outside their normal place 4. ….. is adjusted by marketing‚ which includes the methods used to attracts target groups whose personal characteristics length of stay‚ type of activity
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Chapter 11 – Marketing planning: the process The particular significance of marketing plans: seven main reasons why staff time and resources are allocated to marketing planning at the tactical or operational level: To identify and focus management attention on the current and targeted costs‚ revenues and profitability of an organization‚ in the context of its own and its competitors’ products and segments. To understand the role of stakeholders in the development of strategic marketing planning
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Medical Tourism Medical tourism (MT) is patient movement from highly developed nations to other areas of the world for medical care‚ usually to find treatment at a lower cost. Medical tourism is different from the traditional model of international medical travel where patients generally journey from less developed nations to major medical centers in highly developed countries for medical treatment that is unavailable in their own communities. Services typically sought by travelers include elective
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Tourism And Sustainability THE WHOLE PICTURE TOURISM Lying on beaches with blue waters; indulging in a delightful package of fiesta and fun; enjoying delicious cuisine and accompany of the local. Probably the pictures that spring to mind when you hear ‘tourism’. Indeed‚ most people long for these when they consider going on a tour. Tourism is travel for recreational and leisure purposes. Apart from this‚ there are also ecotourism‚ educational‚ medical tourism. Sustainable tourism will be zoomed
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Tourism in Context Introduction This essay aims to highlight the main political‚ economic‚ social and technological factors‚ which have aided in the growth of modern tourism from 1945 to the present day. It will also aim to show which of these has been the most important in the aiding and why. Definition of Tourism "The derivation of the word "tourism" originated from a combination of the Latin tornare and the Greek tornos‚ which mean a lathe or circle. In modern English‚ with the suffix -ism (an
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The Future of Tourism The Impact of Rapidly Expanding Growth on the Tourism Infrastructure Prepared by: “No Holds Barred” Think Tank October 2008 Change is no stranger to travel professionals. With daily upgrades in technology opening new doors for the consumer‚ and particularly since the face of travel was forever changed on September 11‚ 2001‚ NTA members and travel professionals across the world have been making changes to their business model‚ their staffing structures‚ their buying and selling
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Executive Summary Cruise tourism is becoming an increasingly popular “leisure choice” worldwide‚ and keeping this point in mind cruise tourism potential of India is vast and is still in infancy stage. Mumbai as the commercial capital and gate way of India possess the great potential of cruise tourism as this place sees the highest number of tourist coming in and going out so it becomes the necessity of the time to convert Mumbai port from “port of call” to “home port”. This report has been prepared
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Index I. Introduction II. Advantages of Massive Tourism a. For People b. For Government III. Disadvantages of Massive Tourism a. Diseases b. Effect on the Culture i. Tradition ii. Language iii. Life Style c. Effect on the Environment IV. Conclusion V. Sources Introduction In this globalized world the stress caused by the workload and the problems that occur everyday in our social environment‚ have a direct effect on the health of the person‚ who tries to find a way to release
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