them what they would change about the museum? And customers give their comments and the museum works on that. Also they have people walking around and asking customers question‚ there aim is to build a relationship with people. (See appendix for leaflet) Target market Type of Customers How they meet the needs Families- families are there main audience and the whole attraction is geared towards offering them a fun family day out. Different exhibitions such as top gear and James bond have become
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Looking for a Career Option in the Field of Public Relations? This section features Public Relations as a career option‚ elaborated with reference to the job profile‚ personality traits required‚ the courses and training involved‚ premier institutions and future prospects. Public Relation is a management function that involves monitoring and evaluating public attitudes and maintaining mutual relations and understanding between an organisation and its public. Public could include shareholders‚ government
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Kaptai has a population of over 70000 people. Due to Kaptai Lake every year thousands of tourists visit Kaptai to enjoy the beautiful scenery. The Paradise City location‚ situated near the shores of Kaptai Lake‚ provides both the views of the lake and the mountains nearby. The development will feature modern architecture at its finest‚ offering spacious‚ ultra-luxurious settings and residences for both tourists and guests alike. The primary components of Paradise City include a luxurious 4-star
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is different from other products as it is produced and consumed simultaneously by the consumer. The buyer has to experience the product and services to know the worthiness of the tourism package. For instance if the tourist is buying a package tour to destination Mauritius‚ the tourist must travel to the country to experience the tourism products and services available there. Then he will assess his experience as being satisfied or not and whether it was value for money to choose Mauritius to spend
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market the product more efficiently targeting certain tourists to a specific destination. Also another key concept is the image portrayed onto a destination. The UK tourism market is changing all the time as every individual are different and have different purposes for travel. For example people travel for business reasons‚ leisure‚ health‚ visiting friends and family‚ sport‚ culture and many more. These have therefore been shown on leaflets‚ advertisements to help to promote what is on offer aimed
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barangays such as‚ Bangkal‚ Baraka‚ Bigte‚Bitungol‚ Matictic‚ Minuyan‚ Partida‚ Pinagtulayan‚ Poblacion‚ San Mateo‚ Tigbe‚ San Lorenzo‚ Friendship Village Resources. The town of Norzagaray is quickly rising in terms of commercial and economic status and tourist potentials. One of the reasons why it has a quickly rising in economic status is the two leading manufacturer of cement is in this town. The raw materials in Norzagaray are cement and marbles‚ because the town is in the foothills of the Sierra Madre
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Introduction This report is about designing a Marketing Proposal for a small business called ‘Tasty Pastries’. The Marketing Proposal incorporates essential Marketing Processes‚ required to ensure success in the business. This includes Marketing Objectives‚ Financial Objectives and Marketing Strategies with different models embedded in it. In addition some action plans will be examined. Executive Summary This is about an introduction of a new and relatively small business called ‘Tasty Pastries’
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Marketing………………………………………………………………………………..12 7. Conclusion…………………………………………………………………………………….15 Reference list……………………………………………………………………………………16 1. Executive summary This report developed a strategic marketing plan for Five Stars Tours tourist services. Marketing strategies have been employed by tourism firms in order to respond to current challenges‚ to gain competitive advantage and to improve their effectiveness. Strategic marketing has been defined as “an organization’s integrated mode
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industries. A holiday is an intangible product that the consumer can’t see or touch before they buy. Often the customer will pay for the product before experiencing it. The battle for the tourism dollar is increasingly competitive. The modern tourist is adventurous and seeks an experience with a high degree of participation. Given these factors and the wide choice of tourism product available‚ customers have high expectations of product quality and value for money. With this in mind‚ advertising
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market segment‚ called niche marketing strategy‚ The use of niche market is to cover the needs of customers in that specific market segment. However‚ it is important to highlight that “niche” does not mean small as it can generate a large amount of tourists. Many countries in the world have introduced niche tourism products; in some cases it is still quite new. This is the case of the Caribbean where more than 20 niche tourism markets have been introduced little by little such as bird watching‚ charity
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