Abstrac The purpose of this paper is to review the history of "green marketing" since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute to progress towards greater sustainability. The paper examines elements of green marketing theory and practice over the past 15 years by employing the logic of the classic paper from 1985 "Has marketing failed‚ or was it never really tried" of seeking to identify "false
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Achievement Motivation Theory Analysis University of Phoenix PHY/320 Elizabeth Riegner December 19‚ 2012 Achievement Motivation Theory Analysis Every manager has a theory on how to motivate employees to perform his or her job. One of the oldest motivational methods is the Carrot and Stick method‚ which is a combination of rewards and punishments to bring about a desired behavior. Although this method of motivation can still be found in one form or the other in many organizations today‚ managers
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Introduction to Special Topic Forum: The Future of Work Motivation Theory Author(s): Richard M. Steers‚ Richard T. Mowday‚ Debra L. Shapiro Source: The Academy of Management Review‚ Vol. 29‚ No. 3 (Jul.‚ 2004)‚ pp. 379-387 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/20159049 . Accessed: 25/04/2011 09:09 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms
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EXECUTIVE SUMMARY Motivation theories are primarily divided into two major types which are the content theories and the process theories. This report aims to critically evaluate two process theories of motivation which is the Expectancy Theory by Victor Vroom and the Equity Theory by John Stacy Adams. The methodologies used in this report include a study and analysis of textbooks‚ writings and journals from the internet. As a conclusion‚ the question is not whether each of these approaches
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and contemporary theories of motivation. Motivation is the processes that account for an individual’s intensity‚ direction‚ and persistence of effort toward achieving a goal especially an organizational goal. Intensity is describing about how hard a person tries. Direction means the effort that is channeled toward and consistent with organizational goals. Persistence is describing how long an employee can maintain his /her effort to achieve the goal of an organization. Motivation is the driving force
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MOTIVATION DEFINITION: motivation is simply the methods by which an organisation can encourage it employees to increase their performance‚ both in quantity of output and in quality. Performance could also be in terms of efficiency‚ effectiveness and economy in the organisation’s operations. simply put‚ motivation is about the ways a business can encourage staff to give their best. The term motivation has been defined by different scholars using different formats and views‚ according to Dr Stephen
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organization? International Journal of Workplace Health Management‚ 2 (2)‚ 161 – 179. Kim‚ H.Y.‚ & Chung‚ J.E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing‚ 28 (1)‚ 40 – 47. Nayga Jr‚ R.M. (1999). Toward an understanding of consumers’ perceptions of food labels. International Food and Agribusiness Management Review‚ 2 (1)‚ 29 – 45. Olaru‚ D.‚ Purchase‚ S.‚ & Peterson‚ N. (2008). From customer value to repurchase intentions and recommendations
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Expectancy Theory of Motivation One process model of motivation‚ expectancy theory‚ will be discussed and applied in the context of compensation because it is the most useful (or practical) in understanding the relationship between compensation‚ rewards‚ and motivation. This discussion has been part of the book up to the 6th edition‚ but removed because some reviewers considered it as a repetition of material covered in OB courses. We offer it here as a supplement to show how Expectancy Theory applies
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Abstract This paper explores a small portion of the self-worth theory of motivation. It reviews self worth in elementary education levels‚ secondary education of at risk teens‚ and motivations of worth in the work place. At the elementary levels is looks at society and how we attain self-worth from as early as birth through parental intervention and positive or negative encouragement‚ it also explores how society can also play a role in the perceived sense of worthiness or failure. Next is “at
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Frederick Herzberg – Two-Factor Theory of Motivation: 1. Introduction: The two-factor theory (also known as Herzberg ’s motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction‚ while a separate set of factors cause dissatisfaction. It was developed by psychologist Frederick Herzberg‚ who theorized that job satisfaction and job dissatisfaction act independently of each other. According to Herzberg‚ intrinsic motivators
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