The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
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Singapore‚ a past British colony that became independent in 1960s‚ are very similar to Hong Kong in several aspects: 1. They have a shared history of colonial pasts; with British rule extending up to hundred years‚ setting the foundation of their political systems. Both Singapore and Hong Kong inherited British democracy and integrated it with the society. 2. They’re both global financial centers and used to be Asian tiger economies. With similar size of the economy‚ two cities perched at the top
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Helpers in Hong Kong Content 1. Introduction 2. Background Information A) Population and Nationality of FDHs B) Major Problems 3. Relevant Policies for FDHs Loophole of the policy for the FDHs 4. FDHs in other countries 5. Suggestions on possible areas for policy changes 6. Conclusion 7. References 1. Introduction The paper is going to study the foreign domestic helpers (FDHs) work in Hong Kong‚ to see whether
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Memorandum TO: Barry Landers‚ CEO FROM: Marlena McWilliams & Randolph Scrapper DATE: February 21‚ 2000 SUBJECT: Natureview Farm Key Issues or Problems Natureview is a natural organic Brand Name for yogurt. Since its inception it has relied on its uniqueness of taste‚ texture‚ long shelf life‚ and low cost marketing to grow to a 13 million dollar company. Currently it sells yogurt products only in the natural/organic food channels like Whole foods and Wild Oats‚ which in 1999 controlled
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Sustainable tourism creates balance between business and customers‚ in the way the business creates profit and the customers enjoy their holiday. Thereby the people and the environment in the destination will continue to thrive. How critical is sustainability to the future of the travel and tourism industry? Sustainable tourism is absolute crucial for the future of the industry. It is one of those things that are easy to say‚ and it is evidently true‚ but if you think about tourism it is not a special
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Introduction The fixed-linkage system was implemented in Hong Kong since 1983. The interest rates and exchange rates of Hong Kong therefore are closely related to U.S. This report is conducted to examine the influence of U.S. and Hong Kong interest rates and exchange rates movements on Hong Kong economy‚ the stock markets and the property markets. 1.1 Hong Kong exchange rates Before the implementation of linked exchange rate system‚ the Hong Kong exchange rates were volatile. During the period 1981-1984
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(Name) (Instructors’ name) (Course) (Date) Political System of Hong Kong The political system in Hong Kong is one of the most unique in the world since July 1997 when it was handed to the Chinese government. Even though Hong Kong is a British colony‚ the country runs under a multiple system form of governance referred to as “one country‚ two systems”. On the other hand Hong Kong still upholds its currency‚ parliament system and legal systems until 2047 when the agreement expires. The masterminds
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Problems of Tourism: In the present scenario‚ many countries are considered famous for its tourism. Their major source of income seems to be significantly by tourism. It does has pros and cons which has to be analysed. Countries profit by attracting people worldwide with their interesting historic monuments‚ man-made wonders and nature beauty. The economy of the country increases by means of transportation tariffs‚ cost of accomodation and food etc for the visitors. The fame and preciousness
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Chinese Diplomacy British Chinese Relations Following the transfer of Hong Kong from the British effectively ended many remnants of British imperialism in China‚ and in the process ended much of Britain’s involvement/power in Asia. The turnover has also given China control over one of the world’s leading financial institutions‚ thus improving not only its economic standing but also its ability to use soft power. The opposite could be said for the effects on the United Kingdom‚ where the turnover
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Title and Description Title: Cyber bullying in Hong Kong – the major causes and the possible solutions Description: 1. To examine and analyze the majors causes for cyber bullying in Hong Kong. 2. Suggest ways for eliminating cyber bullying in accordance to the causes found. Descriptions of the Tool(s)/Method(s) Adopted for the Data Collection - The methods are both qualitative and quantitative. Quantitative method - sending out questionnaires 50 questionnaires consisting 10 multiple-questions
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