“Woken Up Sleeping Giant” Rajesh Viswanathan July‚ 2013 2 Case Summary • Urban markets in India are already crowded and saturated. • Rural India is undergoing a phenomenal changes. • FMCG & consumer durable companies‚ which are basically “volume targeters” need to find new market regions and/or segments to sustain their topline & bottom-line. • Companies can exploit rural market segment/region to for new opportunities. • There are some organizations like HUL‚ ITC‚ LG‚ Mahindra etc
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A common dichotomy people make in American society is that of rural and urban lifestyles. A separation of classes is also associated with this dichotomy in that people who live in urban areas‚ such as cities‚ are financially well off and usually have more powerful jobs; whereas rural residents are not as well off‚ but live a modest lifestyle in regions with few inhabitants. Urban areas are equipped with modern amenities and technology‚ which act as catalysts in informing and educating residents in
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Matt Chais 7516-6176 Due: 10/28/08 Urbanization & Moving to the city in Latin America Urbanization‚ a process in which an increasing proportion of the population lives in cities and suburbs‚ has been growing rapidly over the past few years. This trend has been noticeable within Latin American countries. However‚ urbanization in these countries has both promises and negative assets. The promises include increase in employment as well safety‚ in certain areas. Some pitfalls are a lack of security
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Despite the stereotypical Australian image being one of a rural setting the majority of Australia’s population is and always has been most concentrated in urban centres and capital cities. Forster refers to this Metropolitan Primacy as one of the most striking features of the Australian settlement pattern (Forster‚ 2004). The history of the development and urbanisation of Australia and its cities has been a unique process‚ which does not necessarily conform to the process seen in other countries
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Epping Summary Epping is considered the hub of suburban transport between several Sydney suburbs. Epping is a trifecta suburb of Sydney because of its location‚ lifestyle‚ and conveniences. There isn’t anything the locals can’t find right in their own community. They have access to good schools‚ public transport‚ recreational centres‚ churches‚ playgrounds and parks‚ shopping‚ dining‚ and specialty services. Many of the residents of Epping have lived here for 20 years or more and have been in the
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The city‚ a place where people could live the “good life”‚ not only because it was the only place that enforced laws and justice‚ but also because without it people cannot possibly be good people. The city allowed for people to be good and virtuous‚ so by living in this way‚ it made for a virtuous life‚ which is in fact living the “good life”. Living in the countryside is not easy‚ everyone seems to be stuck in the same redundant dilemma‚ the struggle of moving forward. Opportunities are very limited
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Scattered among the small farms of the community would be all the institutions of advanced society‚ including factories‚ schools‚ stores‚ professional buildings‚ and cultural centers. These are all small scale and located in such a way as to ensure that there is no central point around which people and power can cluster. Local hospital‚ clinics‚ office buildings‚ churches‚ and gasoline stations would be located in the midst of farmland and forest‚ all linked by an extensive network of road and highways
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Abstract This paper explores the Hispanic community in Memphis‚ Tennessee specifically an area known as Hickory Hill‚ which is about ten miles outside of the downtown city limit. Memphis has been well known for their major community problems since the town was founded in 1819‚ including crime‚ poverty‚ and gang activity. Tennessee has been called the laziest state in the Nation due to the high amount of people on welfare‚ and has also been known to be the most dangerous city in the US due to it’s high
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Community Health Nursing Community Assessment for Lake County Community Description and Data Interpretation Lake County‚ Illinois is located on the shore of Lake Michigan and borders the state of Wisconsin‚ sitting in the northeast corner of the state of Illinois. Established March 1‚ 1839‚ Lake County consists of fifty-three villages‚ cities and townships. I have lived in Vernon Hills‚ one of the villages located in Lake County since 2005. Lake County is considered part of the Chicago
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Village Life vs City Life It is a firm belief on the part of people that there is a big difference between village life and city life. It is absolutely true that the life in a village and that in a city varies so much that the difference is glaring at times. In fact it can very well be said that people living in cities are different from people living in villages. It is normal feeling amongst us that city life is more enjoyable than village life. It is only an assumption. City life is endowed
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