Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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nokia crisis management Paper no. XXXVII PROJECT REPORT ON CRISIS MANAGEMENT : nokia AN ELUCIDATION Under the guidance of: Mr. Atul Gupta (Lecturer) Hindu College‚ Delhi University Compiled by: Komal Grover B.Com (h) II year Roll No: - 608 Hindu College Year: - 2007-2010 PRELUDE A crisis is a major‚ unpredictable event that threatens to harm an organization and its stakeholders. Although crisis events are unpredictable‚ they are not unexpected. The
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1022083 1022431 1021274 1022648 Executive Summary Nokia is one of the world’s most renowned mobile communications device manufacturers and former market leader. Recent years however have found Nokia struggling in the industry‚ haemorrhaging both profits and market share. Presently‚ Nokia has partnered with Microsoft to differentiate its product and deliver a new and fresh experience to consumers through its Lumia range. Analysis has revealed that Nokia’s formerly dominant position in the
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providing the correct bundle of benefits to the end user‚ hence the saying “Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer” For a more detailed analysis please refer to principles of marketing by P.Kotler: {draw:frame} Kotler suggested that a product should be viewed in three levels Core Product: What is the core benefit your product offers?. Customers who purchase a camera are buying
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David Pollard Report Title Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership Presentation Deadline 13 April 2011 Student Name Gul Aliskan Hammad Hafeez Ufuk Can Cindioglu Umer Zia Zhenhua Ma Contents 1. Introduction-----------------------------------------------------------------------------------------------------3 2. Market analysis -----------------------------------------------------------------------------------------------4
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Strategic analysis of Nokia Corp 1.0 Executive Summary The following is the strategic analysis of Nokia Corp.‚ which discusses the external and internal environment. The first part‚ external environment‚ presents the opportunities and threats along with the political‚ economic‚ sociocultural‚ and technological issues of the handset industry. It provides Porter’s five forces framework for the discussion of the attractiveness of the industry. The second part of the report analyzes the main strengths
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Recruitment and Selection Practice of NOKIA Executive summary: For this project‚ we have chosen the company NOKIA. Nokia is a mobile telecommunications company‚ and offers far more than just mobile phones for everyday use. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day‚ more than 1.3 billion people use their Nokia to capture and share experiences‚ access information
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NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People
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preferences of the user in each market segment. This project helps in developing a segmentation scheme for Nokia Phones with the help psychographic segmentation. Our findings show that the resulted market segment can be identified based on the prices of the phones‚ interests‚ opinions and activities of the consumer. Contents Executive Summary 1. Introduction 2. Description About The Segment 3. Analysis and Interpretation 4. Conclusion References Introduction This Project is done to develop a market
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Introduction Nokia Phones originated from a small town in Southwestern‚Finland and began from a small paper mill on the banks of the Nokianvirta river‚set up by Fredrik Idestam in 1865.It was 1968 that the Nokia Corporation started in the Mobile Nokia Phone business after spending more than a century operating five different business field as stated in the time line below (Barr G‚ 2009) : Paper Mill‚ 1865 Finnish Rubber‚ 1898 Cable Electronics Forestry Power Generation 1912-1967 By year
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