Ferrell. Business Ethics. Mason‚ Ohio. Erin Joyner (publisher). 2011‚ 2013 Greider‚ Katharine The Big Fix. PublicAffairs‚ 2003 Law‚ Jacky Big Pharma: Exposing the Global Healthcare Agenda. New York. Carrol & Graf Publishers Harris‚ Gardiner. “Pfizer Pays $2.3 Billion to Settle Marketing Case” NY Times. September 2‚ 20009.
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Macroeconomics explores trends in the national economy as a whole considering the study of the sum of individual economic factors. Industry is affected by factors such as GDP‚ unemployment‚ inflation‚ interest rates‚ and consumer price index. Fiscal (government) policy can help guide the economy toward a particular track without dictating a specific ending affecting tax‚ interest rates‚ and government spending (McConnell and Brue‚ 2005). Monetary policy attempts to achieve vast economic goals by
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MOTIVATION THEORIES: Goal Setting Theory: In the late 1960s‚ Edwin Locke proposed that intentions to work toward a goad are a major source of work motivation. That is‚ goals tel an employee what needs to be done and how much effort will need to be made. Specific hard goals produce a higher level of output than does the generalized goal of "do your best". Why? The specificity of the goal itself seems to act as an internal stimulus. For instance‚ when a trucker commits to making 12 round trips
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A. Introduction Pfizer‚ US pharmaceutical company is one of the largest pharmaceutical companies in the world. Unfortunately‚ Pfizer faced challenges by macro-environment forces that affect their sales volume decline dramatically in 2011. PESTEL‚ Porter’s Five Forces and Industry Lift Cycle frameworks to be applied to analysis the broad macro-environment that affected Pfizer in the pharmaceutical industry. 1. PESTEL framework PESTEL (Appendix I) is classifies into six environmental influences
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Bonanza Key Issue / Problem - Serendipity on how two modern drugs were discovered. - Realising a strategy turnout from a serendipity. Analysis - Researcher develop a new drug for the heart disease‚ as the drug were a cure for MED‚ the manager in Pfizer strategise this and make a this unintended results to into a blockbuster drug. Alternatives - Smart planning of changing a failure of a research into an alternative of curing another disease. Key decision to make - Although a drug discovered
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A Case Study on SWOT Analysis & IDP Action Plan Preparation for JCEM (name of client is masked) June-August 2010 Background Strategic planning is a process in which future goals are determined together with the stakeholders and both responsibilities and resources are allocated in accordance with these future goals. It is a process between the point an institution stands presently and the point it aims to reach in a given period of time. The concept of strategic planning is closely
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Reasons of corruption appearance Corruption is a complex socio-economic phenomenon which has no single canonical definition. The concept of corruption is ambiguous. Some evidence can be attributed to it without any hesitation while the others are controversial (bribery of public servants‚ buffet for the press or potential partner). In business there is no single estimate of bribes‚ there are different opinions: "Normal" payment services; "Dubious" from a moral point of view; Act that deserves
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Prescription drugs are drugs that save millions of people’s lives everyday. Many people depend on these things in order to keep them alive. Although‚ major pharmaceuticals companies view this as a very dependable way of receiving capital‚ having to need these things in order to live another day. Since people most of time need this drug in order to survive they are willing to pay thousands of dollars just so they could live another day. There are many people who require these specific things in
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SWOT Anaysis Strengths The Kitchen will be located in downtown named Main Street. Main Street is home to 25 restaurants‚ which vary greatly. I will be leasing a space of 3‚000 sqaure feet in the Lovinger Building‚ which is decorated beautifully with exposed brick and a great layout. It is in the heart of downtown Libertyville on the West side of Milwaukee street. I found my inspiration to open The Kitchen from my trip to NYC 2 years ago. I visited the very popular Café Lalo in Manhatten‚ which
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(February 2013). Study: Google‚ Facebook‚ Walmart Fill Consumer Needs‚ Marketing Daily. Retrieved from: http://www.mediapost.com/publications/article/193289/study-google-facebook-walmart-fill-consumer-nee.html#ixzz2T0sJuAz9 Loftus‚ J (April 2013).Pfizer 1st-Quarter Profit‚ Sales Miss Estimates as Lipitor Pressure Continues‚ The Wall Street Journal. Retrieved from: http://online.wsj.com/article/BT-CO-20130430-714942.html Hughes‚ D (May 2012). BrandZ-Top 100 Most Valuable Brands Study 2012‚ Millward
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