SWOT Analysis of Coca-Cola: SWOT stands for Strengths Weakness Opportunities Threats. SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organization- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist. Strengths: 1. Beverage Experience 2. Personnel Relations 3. Knowledge Regarding Competitor 4. Hardworking
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summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi Co also made several promises to make its proposal look very
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| | | | OPERATIONAL PRACTICES AT COCA COLA MULTAN BEVERAGES CO. DATED 13TH APRIL 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY 1 INTRODUCTION OF COCA-COLA 2 INTRODUCTION OF MULTAN BEVERAGES LIMITED 3 OVERVIEW OF COCA COLA 5 OVERVIEW OF CARBONATED DRINK INDUSTRY IN PAKISTAN 8 COCA COLA IN PAKISTAN 9 OPERATIONS MANAGEMENT BY THE COCA COLA COMPANY 10 1. LOCATION SELECTION 10 2. PRODUCTION PROCESS 11 3. FACILITY LAYOUT 15 4. CAPACITY 15 5. QUALITY MANAGEMENT
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PeJoe Grondin The Pepsi Refresh Project: A Thirst for Change For decades‚ PepsiCo beverages have had success in capturing much market share of the soft drink industry through fascinating advertising campaigns. Their campaigns revolved around the idea that Pepsi was a drink for the young and young at heart. The advertisements were filled with optimism and aimed to bring people together in some way. At the turn of the twenty-first century‚ Pepsi was challenged with the fact that people were
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While Pepsico and Coca-Cola are both multinational corporations (MNCs) with extensive experience in international operations‚ their business dealings in India are not their most long held nor the least problematic. Pepsico has the most longevity in Indian operations having started there in 1988. This allowed Pepsico to establish a stronghold in the Indian market prior to Coca-Cola’s entry in 1993. Both of these MNCs experienced difficulty in establishing their companies‚ and while they have made
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1. Select a specific company of your choice. Read about this company and its current position. Based on your study‚ identify some of the important macro environmental opportunities and threats for this company. Solution: Pepsi Co: Revenuue- $ 60 Billion No. of employees:2‚85‚000approx Opportunities * Broadening of Product Base - PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company‚ Lebedyansky‚ and V Wwater
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What are the changes that may occur in the productionof Cinemalaya Independent Films? Reasons for the changes that happened in the Production of Cinemalaya independent films. As time passes‚ changes may occur even up to the smallest details in a film. Through the nine years of Cinemalaya’s independent film production it is always the story that matters and the set procedures and locations add to the color and emotion of the film itself. Changes in set procedure and locations basically depend
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[pic] PROJECT REPORT ON SALES AND DISTRIBUTION OF COCA-COLA PRODUCTS ALONG WITH CHANNEL ACTIVATION IN AURANGABAD‚ MAHARASHTRA Acknowledgement I like to express my deep sense of gratitude to Mr. Sagar Tope; Sales Executive‚ Hindustan Coco-Cola Marketing Pvt. Ltd.‚ Aurangabad‚ who took special effort to guide me as and when who gave me this opportunity to undergo my Project with them. I take this opportunity to thank him
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INVESTMENT RECOMMENDATION PEPSICO INC ------------------------------------------------- Investment Recommendation BUY PEPCICO INC Dec. 10‚ 2011 INVESTMENT THESIS: * PepsiCo is increasing its investment in China‚ PepsiCo Americas Beverages and in Nutrition growth initiatives. This initiative will help the company to grow the annual earnings more than 10% on a longer term. * PepsiCo is the world’s largest snack food company‚ controlling 40% of the US snacks market and around
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Case Review #2 – Coca-Cola 1. Discuss the attitudes and related beliefs toward Coca-Cola of intensely brand-loyal customers (perhaps like those who were upset by the New Coke in 1985). How might their attitudes and beliefs differ from those of less involved‚ less loyal consumers? What marketing implications would these differences have? Once a person’s salient beliefs are activated‚ it could influence a person’s preference for a certain brand (Olson). So having fond memories of Coke definitely
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