I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe‚ namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies’ portfolio‚ future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion‚ there is a recommendation whether to invest on easyJet and/or Ryanair’s shares. II.FINANCIAL AND NON-FINANCIAL RATIO ANALYSISIn terms of the completed financial analysis
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1. Strategy of Ryanair Overview of the Company Ryanair started in year 1985 with only 57 staff members and with one 15 seater turboprop plane from the south of east of Ireland to London-Gatwick which carried 5000 passengers on one route (Harrison‚ 2002). In 1986‚ inspired from the story of David and Goliath the company go after the big guys for a slice of the action and end up smashing the Aer Lingus or British Airways high fare cartel on the Dublin-London route. The staff increased
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Dogfight over Europe: Ryanair What is your assessment of Ryanair’s launch strategy? Ryanair’s strategy to launch airline with single fare no restriction ticket at price less than half of other players would certainly get it the market share quickly. However‚ the success of this strategy would require Ryanair to manage the expenses and keep costs low. Ryanair has decided to offer full service (meals and amenities) while offering lower price. This would definitely put strain on the costs
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Airline industry‚ this is the most important force today‚ especially since the market is completely saturated. First Mover Advantage Ryanair were among the first movers because many copycat’ airlines have tried to follow suit. There are only two pan-European low cost operators where first mover advantage and scale and cost efficiencies gave the two largest players‚ Ryanair and Easyjet‚ a significant advantage. Since deregulation‚ of the 80 low cost operators that had begun operations‚ 60 had gone bankrupt
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(1) Describe and assess Ryanair’s launch strategy (In 1986‚ when they entered the Dublin-London route) Ryanair was launched at a time that did not seem highly favorable to the airline industry. As a matter of facts‚ in 1986‚ the market was still recovering from the aftermaths of the OPEC oil embargo and the 1979’s oil crisis which led to an important increase in the jet oil prices‚ along with a recession that cut demand for air travel and thus gave an impulse to the aircrafts’ cheaper substitutes
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Executive Summary This paper seeks to explore the marketing techniques utilised by the low cost airline‚ Ryanair. Specific analysis of its target market will identify that whilst its cost leadership strategy is hugely successful in its appeal to the mass market‚ closer analysis of the increasing ‘budget business traveller’ segment reveal opportunities for further industry growth poignantly amidst the current economic climate. Analysis of Ryanair’s market position as ‘Europe’s largest airline
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Dogfight over Europe: Ryanair (A) 1) What is your assesment of Ryanair´s launch strategy? The Ryanair’s launch strategy was not the best for that moment. They began flying between Ireland and London‚ in a very saturated market‚ which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their perform). And also entered the market independent carriers Such as British Midland. Another important
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Report: An Analysis of Ryanair’s business environment Introduction: Ryanair is Europe’s leading low cost airline. It currently operates over 1600 flights per day to 180 destinations in 29 countries. It has achieved this through developing and marketing itself as Europe’s only ultra-low cost carrier (ULCC). This has seen its profits rise by 13% for the fiscal year ending 2013 to over €569million and its passenger traffic grow by 5% to over 79.3 million people‚ this being in spite of an increase
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PresidentsY/A | Political Philosophy | Achievements | Strengths | Weaknesses | Evaluation | Threats | Laws | GENERAL EMILIO FAMY AGUINALDOTerm: (1898- 1901) | | Aguinaldo is best remembered for the proclamation of Philippine Independence on June 12‚ 1898‚ in Kawit‚ Cavite. Aguinaldo formally established the first Philippine republic. He also designated diplomats who were assigned in the major world capitals to seek recognition of Philippine independence | | | | | | MANUEL LUIS QUEZONTerm:
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very important when a small company like RyanAir is entering a market where Aer Lingus and BA pretty much own the market. 2. How do you expect the incumbents to respond? Why? I would expect the incumbents to lower their prices for tickets for the London-Dublin route to try and keep RyanAir from gaining a significant portion of the market share. This price cut would eat into the immediate financials of these two companies but if they don’t do this‚ RyanAir will pose a bigger threat when they gain
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