New Belgium Brewing Company’s marketing strategy is both unique and intriguing. New Belgium’s employee focus and awareness of environmental issues has driven the current and continued growth of this company. Sustainability and social responsibility are the key elements that keep New Belgium as high competitors in the brewing market and are the cornerstone of what organizational beliefs. New Belgium’s (2014) core values are still in place from conception back in 1991; owners Jeff and Kim Jordan’s
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The macro environment of the Western European brewing industry was analyse using the PESTEL framework to understand and assess the impact of the various external factors namely political‚ economic‚ social‚ technological‚ environmental‚ and legal. Political At the beginning of the 21st century the European governments forbear dynamic participation in the beer industry‚ which was considered as an important part of government revenues‚ moreover all this government started big campaigns against alcoholism
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Boston Consulting Group Matrix (BCG Matrix) Basic of BCG Bigger the Market share of a product has or faster the Market growth of a product is better for a company Market Growth Rate ? Low High High Market Share Low The BCG model is based on the product life cycle theory that can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation‚ a company should have a portfolio of products that contains both high-growth
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American Express Matrix Analysis Business Policy – BUS 490 May‚ 23rd 2012 SWOT Matrix 1. SWOT matrix is an approach that is used to evaluate the strengths‚ weaknesses‚ opportunities as well as the threats that are associated with all the activities of the organization. An organization should conduct a SWOT analysis strategy with an aim of ensuring that it meets all its set goals. More so they will be at a position of identifying their competitors with whom they operate same businesses
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PAPER TITLE: INDUSTRY EVOLUTION PAPER SUBTITLE: FRAGMENTED INDUSTRY AND CONSOLIDATED INDUSTRY 1.0 ABSTRACT The purpose of this study is to know the industries grow through a series of stages from growth through maturity to decline. The industry life cycle is useful for explaining and expecting trends among the six forces that drive industry competition. There are two types of industry which are fragmented industry and consolidated industry. Fragmented industry occurs when the people
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Case 9: New Belgium Brewing (A): Social Responsibility as a Competitive Advantage 1. What environmental issues does the New Belgium Brewing Company work to address? How has NBB taken a strategic approach to addressing these issues? Why do you think the company has taken such a strong stance toward sustainability? New Belgium Brewing Co. (NBB) is a craft beer leader that embraces sustainability and corporate responsibility. For New Belgium‚ social‚ ethical‚ and environmental responsibilities
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BCG Matrix Analysis on General Mills Canada General Mills is a company that has many brands in the food industry‚ however‚ they are more famously known for their individual brands. Their primary brands include Cheerios‚ Nature Valley‚ Pillsbury‚ Green Giant‚ Old El Paso‚ Hamburger Helper‚ Betty Crocker and Yoplait (General Mills Canada). When these brands are organized into different categories‚ General Mills’ product mix is the result. Taken right from General Mills Canada website and how they organize
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Apple IFE Matrix Analysis It was pretty surprising to me to find that all the different groups came up with fairly similar ratings in their IFE matrix for Apple Inc. My group‚ management‚ had the second highest rating at a 2.78 and I felt that we were fairly critical of the different strengths and weaknesses for the company. The groups that pertained to a more financial aspect like finance and accounting seemed to have lower scores‚ which were not as far above the average for utilization of resources
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PRODUCT-PROCESS MATRIX The product-process matrix is a tool for analyzing the relationship between the product life cycle and the technological life cycle. It was introduced by Robert H. Hayes and Steven C. Wheelwright in two classic management articles published in Harvard Business Review in 1979‚ entitled "Link Manufacturing Process and Product Life Cycles" and "The Dynamics of Process-Product Life Cycles." The authors used this matrix to examine market-manufacturing congruence issues and to facilitate
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Global forces and the European brewing industry Mike Blee and Richard Whittington This case is centred on the European brewing industry and examines how the increasingly competitive pressure of operating within global markets is causing consolidation through acquisitions‚ alliances and c/osures within the industry. This has resulted in the growth of the brewers’ reliance upon super brands. ln the first decade of the twenty-first century‚ European brewers faced a surprising
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