Eastman Kodak – Case Analysis Problem The problem in this case is concerned with Eastman Kodak losing its market share in film products to lower-priced economy brands. Over the last five years‚ in addition to being brand-aware‚ customers have also become price-conscious. This has resulted in the fast paced growth of lower priced segments in which Kodak has no presence. Kodak plans to address this issue by introducing a new brand‚ “Funtime” in the economy brand segment. Kodak also proposes to replace
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IIM Calcutta Strategic Management Professor Sougata Ray Group Project: Eastman Kodak Group 4- Section C By‚ Gundu Ankitha Ramchandra (0132/49) Gundu Shiva Kumar (0133/49) Kammati Chandra Thej (0157/49) Kandula Dheeraj (0158/49) Koneti Jagdish (0164/49) Vaishnavi T (FP/20/12) Kodak’s Ascent: On January 1‚ 1881‚ Eastman and Henry A. Strong formed a partnership called the Eastman Dry Plate Company. While actively managing all phases of the firm ’s activities‚ Eastman continued research
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At your request‚ I have compiled information on Eastman Kodak Co.‚ so that you may come to an investment decision. The report will consider the company’s background (including Kodak’s areas of production)‚ a past obstacle Kodak has had to face and overcome‚ and a financial snapshot of Kodak over the past five years. BACKGROUND Originally founded in 1880 by George Eastman‚ the Eastman Kodak company now stands as a leader in the infoimaging industry. Infoimaging is a $385 billion industry that
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Kodak’s (EK) Mission Statement At Kodak‚ we believe that by doing well by shareholders also means doing right by customers‚ employees‚ neighbors‚ and suppliers. With that in mind‚ Kodak operates its facilities‚ and designs and markets its products and services ‚ not only to increase shareholder value‚ but also to promote development of the individual‚ the well being of the community‚ and respect for the environment. Kodak Values & Mission All of us at Kodak work from a set of core values‚ and
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Kodak and the Digital Revolution Table of Contents: 1. Introduction 2. Problem Statement 3. Key Issues 4. Alternatives 5. Summary 1. Introduction: The official history of the company‚ headquartered in Rochester‚ New York‚ Kodak invented in the 1880 dry-plate formula and a machine for preparing large numbers of plate. Through the advent of color film‚ expansion to China and the introduction of new products‚ Kodak reached $1 billion sales in 1962 and controlled 90 %
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Kodak and Fujifilm Management Concepts Professor Nekia Hackworth Ife Morrison 5/8/2014 In 1879 George Eastman traveled to London to obtain a patent on his plate coating machine. The patent was granted a year later. Once the patent was granted Mr. Eastman got an investor at the name of Henry A. Strong. Soon after‚ Henry Strong and Mr. Eastman decided to go into business together. They created a company called Eastman Dry Plate Company. At that time Mr. Eastman quit his job
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Eastman Kodak is the leader in digital camera sales‚ all is not well. Film has always been a high-margin product for Kodak but as this part of the business is rapidly shrinking it’s time to look to new products and markets. For the first quarter of 2005‚ Eastman Kodak reported a $142 million loss. While it may appear Kodak is in dire straights‚ they are taking actions to establish themselves in the digital printing market. With the leadership of new CEO‚ Antonio M. Perez‚ Eastman Kodak is ready
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KODAK CASE STUDY: MONOPOLY TO OLIGOPOLY BUS 525: ECONOMICS OF THE FIRM Casey Fogerson: 11527549 Nicholas Kramer: 11779949 Maher Yassine: 11776418 Sichao Wang: 11480118 Woo Jung: 10989969 Yi-Chun Lin: 11753536 MARCH 10TH‚ 2014 I. EXECUTIVE SUMMARY Kodak dominated the amateur photography market primarily through its innovative products: color slide film and color photography. Seeing that Kodak monopolized the market‚ the United States government stepped in with the 1921 and 1954 consent decrees
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Hyun Lee Eastman Kodak v. Image Technical Services -- Plaintiff This is yet another case that concerns the standard for summary judgment in an antitrust controversy. The principal issue here is whether a defendant’s lack of market power in the primary equipment market precludes — as a matter of law — the possibility of market power in derivative aftermarkets. Eastman Kodak Company manufactures and sells photocopiers and micrographic equipment. Kodak also sells service and replacement parts
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Kodak and Fujifilm What causes a company to declare bankruptcy? This is what most business entrepreneurs fear the most something they work so hard for to fail. There are ways to mitigate the risk of starting a business and ways to save one that is failing. Eastman Kodak Company is a large multinational company that has recently filed for bankruptcy. Exploring what has gone wrong with their business plan and how their competitor Fuji Films has gotten that equation right can help larger corporations
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