volume of trade‚ interaction and risk give what we now label as ’globalization ’ a peculiar force.( 1) With increased economic interconnection‚ some argue‚ multinational corporations. which rose the globalization of the ’brands ’ like Coca Cola‚ Nike and Sony. Anthony Giddens (1990: 64) has described globalization as ’the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa
Premium Economics World Bank International Monetary Fund
ASSIGNMENT IN NIKE INTRODUCTION:- This assignment is about the distribution network used by NIKE.I will discuss about the distribution strategy and channels of the distribution Network used by Nike and then I will compare with that which is used by the its competitors like Reebok and Adidas.And at last I will discuss about the other methods which according to me will be effective.I will also discuss about the comparative points between NIKE and its competitors.And lastly I will write analysis
Premium Marketing
current distribution network and infrastructure that Nike had in place for its high-end footwear‚ the World Shoes‚ distributed through the same channels‚ didn’t reach the proper target market. The Series 100 and Series 400 were simply placed on a shelf next to the expensive Air Max in an urban retail store. The consumers in the intended market segment‚ who lived primarily in rural areas‚ didn’t necessarily shop at these places. However‚ Nike had no system to distribute the shoes outside of its three
Premium Athletic shoe Footwear Shoe
NIKE HISTORY Bill Bowerman and Phil Knight founded Nike Inc. as Blue Ribbon Sports in 1962 with a handshake. The two man team began the company with a combined investment of $500 each. They reached an agreement with a Japanese manufacturer of athletic shoes‚ forming BRS/Tiger shoes. Phil Knight started this company selling shoes from the trunk of his car. As the empire grew‚ the two man team developed the idea to cut overheard. In 1972‚ BRS and Onitsuka Tiger went different ways and thus Nike
Premium Nike, Inc. Athletic shoe
As we all know that Nike ads display confidence‚ attitude‚ and a good seller about their products. Historically‚ using successful sports stars has been a typical characteristic of Nike’s commercial. Michael Jordan was one of their main promoters. They are using a lot of rhetorical techniques to catch consumers’ attention. Its successful visual appealing makes consumers take a glance of it and want to buy their products. This advertisement is a Nike advertisement in the old time. It shows a famous
Premium Newton's laws of motion Michael Jordan Isaac Newton
Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
Premium Athletic shoe Youth Knowledge
capabilities‚ and so on. The external factors may include macroeconomic matters‚ technological change‚ legislation‚ and socio-cultural changes‚ as well as changes in the marketplace or competitive position. The results are often presented in the form of a matrix. SWOT analysis is just one method of categorization and has its own weaknesses. For example‚ it may tend to persuade companies to compile lists rather than think about what is really important in achieving objectives. It also
Premium SWOT analysis Courier Strategic management
Evaluation Matrix The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs)‚ and the young Generation-Y (GY)‚ who desire fashionable sportswear and are Internet savvy. Two significant threats to the industry are the disruption in product supply from foreign manufacturers such as Indonesia where there is political unrest and not keeping pace with rapid changes in consumer preferences. CPM: Competitive Profile Matrix Nike is a stronger
Premium Marketing
man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
Premium Nike, Inc. Athletic shoe
Ethics of Globalization 4/12/2012 Adriano The Perils of Globalization & Learning Social Responsibility: Nike‚ Inc. As time has gone on‚ the world has begun to transform due to a phenomenon that affects just about everyone‚ the phenomenon is referred to many as globalization. In the past‚ it was somewhat accepted that the people of one country owed no obligation to the people of another nation. Each nation kept to themselves and worried predominantly about themselves and no one else. But
Premium Social responsibility Corporate social responsibility Athletic shoe