Audi’s performance in Chinese market Introduction Audi is one of the world leading luxury vehicle brand that is own by Volkswagen group. It enjoys the same reputation as BMW and Mercedes-Benz in the international market. In China‚ it expands rapidly during the past two decades. Currently‚ in the segment of vehicle market for business and governmental use‚ Audi has achieved satisfactory performance (Hua‚ 2010). The aim of this essay is to study Audi’s marketing strategy in combination with marketing
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MAJOR ASSIGNMENT Definition of High involvement products: They are products with high capital value goods or services that are psychological important to the buyer because they address social or ego needs and therefore carry social and psychological risk. The buyer is prepared to spend careful‚ considerable time and effort in searching for the right and most suitable product. They are all expensive products‚ purchases which tend to be linked to high cost where the advertising is focus on visual
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Strategies 19 6.1 Financial Restructuring of Ford 20 6.2 Resource-based value 20 6.3 Retrenchment Strategy 21 6.4 Product differentiation 21 7.0 Recommendation and Evaluation 23 8.0 Conclusion 23 9.0 Appendix 24 9.1 SWOT Analysis 24 9.2 TOWS Matrix 25 10.0 Reference List 28 1.0 Introduction Ford Motor Company was incorporated as a company in the year 1906. The founder of the company was Henry Ford. Ford Motor Company was the first company to make use of assembly lines for the production
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Perceptual Map Presentation Car Industry Intro Popular car companies in the industry: Ford Chevrolet BMW Volkswagen Cadillac Subaru Nissan Jaguar Toyota Porsche Dodge Segmentation: Price and appearance Perceptual Map High-end Conservativ e Sports car Affordabl e Ford Motor Company Headquarters: U.S. Types of vehicles: Cars SUVs/Crossovers Trucks Commercial Hybrids/Electric Diesel Objective: Offer array of vehicles – small‚ medium
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MKT5000 – Marketing management 1 Assignment 1 Description Marketing audit (modules 1–5) Marks out of 40.00 Wtg (%) 40.00 Due date Completed by week 6 – 26 August 2011 Length: 2000 words maximum You are required to write one Marketing Audit Report (2000 words maximum – excluding references). You should try to have a good list of references showing where you have found your information. It is important to cite all work and websites you have visited. Do not use textbook references. Websites
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(2009). Corporate social responsibility in global supply chains. Supply Chain Management: An International Journal ‚ 14 (2)‚ 75-86. • Ayres‚ R • Ayres‚ R. (2008). Sustainability economics Where do we stand? Ecological Economics ‚ 67‚ 281-310. • BMW Group • Brown‚ L. (2001). Eco-economy: Building an economy for the earth. New York: W. W. Norton. • Brown‚ L • Bryan‚ L.‚ & Farrell‚ D. (1996). Market unbound: Unleashing global capitalism. New York: John Wiley. • Byrnea‚ J.‚ & Gloverb‚ L
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American University In Cairo Marketing 302-Final Report Dr.Dina Bassiouni Omar Megawer Mohamed Degwy Kareem El-Toukhy Amr Emad Alaa Gamal Aly Sherif Table of content Executive summary…………………………………………………………….3 Company‚ Brand and product Overview…………………………………..….4-5 Micro-Environment..…………………………………………………………..6-7 Macro-Environment……………….…………………………………………....9-11 SWOT Analysis…………………………………………………………………12 Problem Identification……………………………………………………………13 Market Segmentation…………………………………………………………
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The German automotive industry with about 720‚000 jobs is one of the biggest industries and dominant employers in Germany and one of the biggest automotive industries in the world (Herbst‚ 2009). With brands like Mercedes Benz‚ Volkswagen‚ Opel‚ BMW‚ Audi and Porsche this industry is major in car manufacturing and technology. According to Taylor (2010) Volkswagen “is the No. 1 automaker in Europe‚ the No. 1 foreign automaker in China‚ and currently ranks second in Brazil”. In most cases German
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leading in producing highly advanced smartphones‚ laptops‚ iPods and many more electronics. Apple is looking to expand even more by considering moving into the car industry‚ about cars Apple has no idea therefore Tim Cook (CEO of Apple) lately visited BMW Headquarters to talk about producing an electric car with Apple’s interior and BMW’s regular car design and high performance. In the present time the demand for electric cars has rapidly increased
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Industry Strategy Analysis 16 Full electric vehicle strategy analysis in the Netherlands 17 Corporate strategy Tesla 18 Corporate strategy Nissan Motor Company 18 Corporate strategy Renault Group 19 Corporate strategy Daimler AG 19 Corporate strategy BMW AG 19 Semi-electric vehicle strategies in the Netherlands 21 Corporate strategy Mitsubishi Motors 22 Corporate strategy Volvo Car Corporation 22 Corporate strategy General Motors 22 Corporate strategy Toyota Motors 23 Chapter 5. Conclusion‚ discussion
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