Commitment to creating safe‚ high quality and innovative toys in a responsible and ethical manner. This includes the ongoing commitment to fair treatment of manufacturing workers‚ minimizing our environmental impacts and delivering high-quality products our consumers trust. Mattel has received several honors for our global citizenship efforts. In 2009‚ Mattel is listed in the top 10 of the “100 Best Corporate Citizens‚” is ranked one of the “World’s Most Ethical Companies” and has been named for
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BANDAI-YA was founded by Naoharu Yamashina‚ the Company’s first president. The Company started out as a wholesaler of celluloid and metal (riding) toys‚ as well as rubber flotation aids‚ and introduced its first original product‚ the Rhythm Ball‚ in September of 1950. This was the first sign of BANDAI’s future as a developer and inventor of toys. Since BANDAI’s establishment in 1950‚ the Company has walked in step with the dreams of children through the years and developed numerous hit products that
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Why Do Convenient Stores Have Locks On Their Doors If They Are Always Open? Bob Eaton At 1:30 in the morning you are driving down Walton Road when you pass the 7-11. You decide to stop in and treat yourself to a nice big slurpee. As you pull in the parking lot you notice that the sign says‚ "We’re open 24 hr’s‚ 7 days a week‚ 365 days a year." However‚ when you reach the door you notice that they have locks on the doors and you think to yourself‚ why do convenient stores have locks on their
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Executive Summary Since LEGO Group’s (LEGO) inception in 1932‚ the world-famous toy maker overcame numerous challenging obstacles to become the leader in the building toy segment. By 2010‚ LEGO had witnessed all-time high annual sales of over US$3.7 billion to become the fourth-largest toy manufacturer in the world. Upon analysis of LEGO’s strengths through Resource-Based View‚ LEGO holds few key competitive advantages attributed to their success: strong brand name and innovative culture. These traits
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small propeller shaped objects are enjoyed by many children around the nation‚ or are they? The fun toy called the fidget spinner has caused a numerous amount of issues where they are not needed! Fidget spinners should be excised from schools and home for many reasons such as they are a major distractions to others‚ they can become harmful‚ and one could take advantage of the item and turn it into a toy. Fidget spinners are known to disturb others in all sorts of ways. First of all‚ every spinner makes
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maintain market dominance in the building toy market as well in their financial success within the industry. By using Michael Porter’s Five Forces model‚ I was able to present the competitive set for LEGO building blocks and its recent product advancements. Looking at LEGO in the competitive set as a whole‚ we note that LEGO is a globally operated product line for toys. Global toy sales represented over US $83.3 billion in 2010. One of the fastest growing toys was building creations which increased
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the U.S. toy and game industry totaled $ 42 billion in 2008 and were project to increase by 4.6% per year to $52.5 billion by 2013. The Market was divided into two segment: video games (8%) and traditional toys and games (52%). The second segment was further divided into infant/preschool toys (14.1%) dolls (14.1%) outdoor & sport toys (12.3%)‚ and other toys & games (59.1%) including arts and crafts plush toys‚ action figure‚ vehicles‚ and youth electronics. The U.S. market for toys and games
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What are the key successes factors of Toys “R” Us in toy industry? Answer. There are many key success factors that tops Toys “R” Us in the toy industry from quality to value‚ from diversification to market penetration in the market‚ from customer orientation to low cost leadership. These all factors contribute to the success of this company in the toy industry. These factors are to be discussed and they are as follows: In concept the main and the
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the face of Barbie‚ she is the foundation of this doll that took the world by surprise. Ruth Handler was born in Denver‚ Colorado on November 4‚ 1916. Ruth later got married to Elliot Handler. Elliot was a chief toy designer for many years and had created many toys before Ruth came up with Barbie. Ruth and Elliot got married on June 26‚ 1938 at the posh Park Lane Hotel (Gerber 40). After their wedding‚ they moved from Denver‚ Colorado to Los Angeles‚ California (Gerber 41). Ruth’s
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Many people tend to have a strong opinion one way or another on what type of toys their children are allowed to play with. Some people believe it can even affect their children’s sexuality if they play with a toy that isn’t for their gender. For example some people believe a young boy playing with Barbie’s can make him gay or feminine. And new “groundbreaking” commercials like the Moschino Barbie commercial with a young boy who is acting stereotypically feminine‚ can reinforce these stereotypes
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