she packed up her Barbie dolls in the doll trunk for the last time at 14. Back in Barbie’s early heyday‚ her story wasn’t unusual--girls often played with Barbie until their early teens. But today‚ girls are retiring their Barbie to the "outgrown toy" pile at earlier and earlier ages. As I remember‚ Newsweek reported that little girls are outgrowing Barbie as early as 8‚ and that Mattel has been so worried about this that they keep trying to produce "hip" and "cool" dolls like the My Scene Barbie
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that they know how to distinguish themselves from competitors in the toys industry. The success will be explained by using elements of the so-called “value chain”. According to Félix Tena1 (general director of Imaginarium) himself‚ the key factors to his company’s success are its logistics and the detailed study of any implementation (before it is definitely implemented). Looking at the production‚ Imaginarium chooses to focus on toys that positively influence the formation and development of children
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publishers to provide consumers the ability to download music‚ movies and books to electronic devices and Amazon’s Kindle. They also expanded their product offerings to include toys and electronics to add to their competitive advantage as technology grew. The expansion also included partnerships with ToysRUs.com to co-brand toys and video games. A partnership with the largest Chinese online retailer‚ Joyco‚ that included music‚ books‚ and other related items increasing their online presence in the Asian
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you walk into the toy section of any store‚ you do not need a sign to indicate which section is the girls’ side and which section is the boys’ side. Aside from all the pink‚ purple‚ and other pastel colors that fill the shelves on the girls’ side‚ the glitter sticks out a lot as well. The boys’ toys however are mostly dark colors blue‚ black‚ red‚ gray‚ or dark green. The colors typically used on either side are very stereotypical in themselves. I noticed the girls’ toys engaged fine motor
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Introduction Founded in 1932‚ the LEGO Group is a privately held company headquartered in Billund‚ Denmark. The vision of Lego Group is to “inspire children to explore and challenge their own creative potential”[1] Lego now ranks 4th in the world as a toy manufacturer. The Lego Group employs nearly 9‚000 workers and its own product‚ Lego Brick can be found in over 130 countries. The financial performance of Lego declined drastically through the 1990’s and early 2000’s. In 2004‚ the company accumulated
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TOY: MR. POTATO HEAD! Since the time of my childhood I have been exposed to hundreds of toys and games. However‚ only a few stand out in my memory and even fewer still remain in my possession today. There are many toys in America‚ which are known by all ages‚ nationalities‚ and social classes. Toys such as Barbie‚ Legos‚ Cabbage Patch Kids‚ GI Joe‚ and many more are well known commodities‚ which have been in existence since before my time. Although there are numerous toys I can remember
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in modern society due to companies increasingly gender marketing their products towards children. The toy sections at shopping centers are divided into two categories: girl’s and boy’s toys. Aisles are filled with either pink‚ frilly princesses or blue‚ aggressive action figures. Toy marketing has changed dramatically in the past 50 years. As a matter of fact‚ it was not until the 1990s that toys were exceedingly targeting specific genders The age group that will be focused on are children from
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Imagine going into a toy store and looking at how the toys are organized. Most places label the aisles “girls” and “boys”. Another way the division is visible‚ is by color; pink is what tends to pop out first‚ and this is the aisle where the dolls are. These methods are just the beginning of how dolls are sorted by gender. Next comes the clothes and the different roles that the dolls play. Gender bias with dolls plays a significant role in the world of a child by affecting their learning‚ behavior
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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the information systems and organization diging changes implemented by Knundstorp align with the changes in business strategy. The Lego Cast Study is about how the toy company has been affected by the rapid and vast change in the way children play with toys and their preference of the same. Historically‚ Lego’s have been a top rated toy for children and when that quickly changed Lego was not expecting it and furthermore not prepared. The company began to lose money‚ “by 2004‚ the company found itself
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