the past decade. There were two major reasons for Barbie’s sales decline. First‚ the changing lifestyles of young girls are a concern for Mattel. Many young girls prefer to spend time with music‚ movies‚ or the Internet than play with traditional toys like dolls. Second‚ Barbie has suffered at the hands of new and innovative competition‚ including the Bratz doll line that gained significant market share during the early 2000s. The dolls‚ which featured contemporary‚ ethnic designs and skimpy clothes
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Many people tend to have a strong opinion one way or another on what type of toys their children are allowed to play with. Some people believe it can even affect their children’s sexuality if they play with a toy that isn’t for their gender. For example some people believe a young boy playing with Barbie’s can make him gay or feminine. And new “groundbreaking” commercials like the Moschino Barbie commercial with a young boy who is acting stereotypically feminine‚ can reinforce these stereotypes
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go to the local Wal-Mart. The kinds of toys I found that are marketed to boys are toy cars like Hot Wheels and Matchbox‚ sports‚ trucks‚ and race tracks and tools. These are for the most part packaged in blue or dark colored boxes. A lot of them have pictures of little boys playing with those toys. The toys that were marketed towards girls are dolls‚ jewelry kits‚ and kitchen type items like the Easy Bake Ovens‚ tea sets‚ and things like that. These toys are packaged in pink or bright colored
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their imaginations to think of the figures as any color. The diversity of the toys moves into the hiring process to equalize the diversity in the company. I have noticed in most of our slideshows there is a certain percentage of women in executive teams. LEGO has one woman in the executive team. This was surprising because I stereotype women as caregivers for children and would know more about how children play with toys than men. LEGO has acknowledged the need for more female leaders in the upper
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examples. One of Snooki’s favorite games to play is Hide and Seek‚ which shows preoperational thinking‚ even if she needs guidance to a hiding spot. Sometimes Snooki needs help finding the place to put her toy‚ but for the most part we have taught her to go to the last place she played with her toy. A new favorite game of hers to play is “family.” She plays with her doll house and acts out each part in the family: the Mother‚ Father‚ Baby‚ Etc. Both Claudia and I see her slowly moving into more concrete
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future. Various stakeholders were affected by this crisis‚ for example parents‚ children‚ manufacturers and investors. Which is why Mattel had to come with a strong crisis communication strategy. Within a few days the factory that produced the tained toys was identified and the production was stopped. An investigation was launched to determine the scope of the problem. This ended at the end of July and by the beginning of
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that the company faced. A big setback happened for them in 2003 when they faced a financial crisis‚ which caused them $240 million. This was due to the introduction of computer games‚ which attracted a large selection of their customers‚ competing toy companies‚ and the difficulty of manufacturing economically. After this crisis‚ Lego was able to pick themselves back up and become innovators around technology‚ mass customization‚ and community to enhance and extend its customer reach. To start
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Playing with other children (taking turns‚ sharing –social) Using Play equipment (physical and congitive) Understanding rules of play (social and emotional) Toy Libraries Lots of valuable resources for making things!! Or hiring toys rather than buying them new. Prices have gone up. Do have to look after hired items and return by date. Different toys to provide all different types of learning and play. (social‚ emotional‚ cognitive‚ personal‚ physical‚ creative development) Play centres All weather!
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Inventor Ruth Handler fostered a major shift in the toy industry. In 1945‚ she had already founded the company‚ Mattel Creations (now Mattel Inc.‚ one of the largest toy manufacturing competitors in the world). It wasn’t until 1959‚ however‚ that Handler introduced the world to a new kind of doll‚ inspired by her daughter‚ Barbara. According to the book‚ The Barbie Chronicles: A Living Doll Turns Forty‚ Handler’s game-changing idea sparked when she and her children encountered a similar three-dimensional
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that they know how to distinguish themselves from competitors in the toys industry. The success will be explained by using elements of the so-called “value chain”. According to Félix Tena1 (general director of Imaginarium) himself‚ the key factors to his company’s success are its logistics and the detailed study of any implementation (before it is definitely implemented). Looking at the production‚ Imaginarium chooses to focus on toys that positively influence the formation and development of children
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