MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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running down her bony cheeks. Realising what her grandmother had just reluctantly paid for she began to smiled which brightened up her whole face. This was a commonly occurring sight with in the shop as the children laid there adorable eyes on the toy that later was to be their prey. Clumsily scampering around the toyshop‚ most of the boys and girls took in the magical sights of what the shop had to offer. Where as some others clung like baby monkeys from their parent’s necks‚ as if the scary
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Johnson Toy Company Introduction Efficiency and success of any organization is measured by the effect of its policies to successfully manage its operation. Lack of policies creates confusions among employees and impacts the effectiveness of the organization. As a result of its failing return policy‚ Johnson Toy Company is challenged with major revenue losses and is considering measures to correctly deal with the problem. Purpose of Paper The purpose of this paper is to propose a new policy that
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A Synopsis of the Case Study Manfold Toy Company Ltd. is a listed company in Hong Kong specialising in the production of bath and water toys. It was founded by Joseph Wan in 1983 and since its establishment‚ the company has experienced phenomenal growth. Despite its fast-growing business‚ Manfold’s management paid little attention to the internal control aspects of its operations. For example‚ when the company secretary‚ Vivian Chen‚ proposed to the Managing Director‚ Daniel Kot‚ to adopt
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Case 3: Creative Toys Company The role of social system in the case was highly important because in the organization‚ The Creative Toys Company‚ all the people in it and their relationships to one another are mutually interdependent. This was evident in the case wherein in the transportation department‚ the eight members divided their work among themselves in order produce more toys. Thus‚ at the beginning‚ their department surpassed all other departments in production for 12 months. The
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Toy Store Observation • For toddlers they had one aisle‚ one side for girls and one side for boys. On the girl side‚ they had many toys that had to do with animals‚ baby dolls‚ and stuffed animals. Most items were pastel colors many pinks‚ purple‚ light blue‚ light green. On the boy side the primary colors stood out. Most items were cars‚ trains‚ trucks‚ mostly vehicles. • For older children‚ aisles were dedicated to just boys and other to just girls. The most dominant color in the girl
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CASE CONTEXT New World Chemicals‚ Inc. (NWC) hired Sue Wilson as its new financial manager and consequently‚ Ms. Wilson has to produce a sound financial forecast for the company. PROBLEM DEFINITION In producing the financial forecast for NWC‚ Ms. Wilson has to determine the following: Additional funds needed (AFN) Free cash flow In relation to the above‚ Ms. Wilson has to consider effects on the following items: Operational capacity against sales projections Assumptions in receivables
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Case Study “Great Eastern Toys” Designer Dolls’ Project – How to evaluate? Within the scope of Finance course‚ we are asked to apply our acquired knowledge in the analysis of the case study “Great Eastern Toys”‚ in order to build a solid decision concerning whether a new project should be taken or not by this firm. As a brief explanation‚ Great Eastern Toys firm is planning to extend its existing product line of plastic dolls by entering the market for designer dolls. Several studies were
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Adam Colon Kazoo’s Toys Kazoo is a service oriented toy store located in Denver‚ Colorado. Their mission statement is as follows‚ “Kazootoys and Kazoo & Company offer a truly unique toy shopping experience. For over 31 years‚ we have been providing parents‚ teachers‚ and kids with one of the country’s largest selections of quality toys‚ games‚ puzzles and creative playthings. We are conveniently located in the heart of Cherry Creek North in Denver‚ Colorado. I want to personally thank
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Case 15 Mattel Inc. ‘’The serious business of making toys’’ Mattel‚ Inc.: the serious business of making toys Case 15 Mattel‚ Inc. is the world leader in designing and manufacturing family products such as Barbie‚ American girl‚ hot wheels and cabbage patch kids. With a 5.5 billion in annual revenue and products being marketed in more than 150 countries around the world this company has managed to stay very successful and incredibly ethical throughout the years. These are some of the
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