Toyota was forced to recall millions of its vehicles in the US and Europe and reports of accelerator defects emerged. The Japanese automotive giant was criticised for putting profits ahead of safety‚ and an ill-coordinated communications response did not help matters. Toyota’s brand values—reliability‚ safety and quality—came under sustained scrutiny. Analysis: “Like most Japanese companies‚ corporate communications and overall corporate message development‚ was heavily centralized in Japan‚”
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Toyota Innovation Lecturer: Dr. Barbara Igel Group members: Mr. Nguyen Hoang Hai Ms. Pham Thi Thu Hoai Ms. Kieu Phuong Ly 1 Toyota Introduction • • • • Established: 28 August 1937 Entrepreneur: Mr. Kiichiro Toyoda Total unit sold (up to July 2012): 200mil cars Company achievement: Product development motivation Extraordinary capability to manage large & global product development portfolio Launch more new vehicles than competitors Consistently deliver winners Continuous
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CASE QUESTIONS: TOYOTA MOTOR CORPORATION: Launching Prius 1. What buyer value is created with the hybrid powertrain as implemented in the Prius? The value of the buyer is basically environment protection‚ cost-effective‚ fuel economical The consumers also demand for a larger‚ powerful‚ spacious and family-welcomed vehicle. 2. How attractive is the automobile industry? Does the hybrid powertrain technology make the industry more or less attractive? Why? The automobile is very
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Toyota Motor Manufacturing‚ USA‚ Inc Case Analysis * Main and sub ideas of the case. The main topic of the case was the problems caused by defective or damaged seats. TMM USA’s seat problem was threefold. The first was the actual defects with the hooks and the damaged caused by cross threading by employees when installing the seats. This problem led to the second problem‚ which was the departure from the Toyota Production System (TPS) when dealing with the seat problem. Rather than fix the problem
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isolated to the plastic hook‚ which is brittle and at times cracks during installation. The Camry’s seats and hook component parts are single sourced from the KFS Company‚ headquartered nearby TMM’s Georgetown‚ Kentucky plant. Firstly‚ since Toyota is completely dependent on KFS to produce high quality Camry vehicles‚ Doug Friesen should immediately bring KFS’s senior leadership team on-site to inspect the production process and rear seat issues together. Exhibit 8 (Defect Pareto) indicates
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Toyota Motor Manufacturing – Assignment #6 Mgmt 660 - Professor Suresh Chand Date: September 18‚ 2010 Toyota Assignment #6 (1) As Doug Friesen‚ what would you do to address the seat problem? Where would you focus your attention and solution efforts? What options exist? What would you recommend? Why? The first thing that should be addressed is finding what the actual reason for the problem is. In looking at the defect data from Exhibit 8‚ it identifies 5 seat defects that constitute
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Toyota Motor Manufacturing‚ USA‚ Inc. Problem Definition: Deficiency in matching with the Seat Variations requirements Possible Causes: There were 23 Sedan & Wagon Models‚ 11 exterior colors‚ 29 interior variations & 30 other options like a moonroof. Thus number of possible combination reached several thousands. The challenge for the seat supplier-KFS was to match the seat with the above thousands of combinations. There were around 5 pieces of the same seat and the challenge lied
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manager of assembly without control over sales decisions. Second‚ although inefficient feedback system is observed‚ improvement of information sharing is not considered as an alternative because Doug requires specific solutions for seat problems after all feedbacks are shared and discussed. Analysis of Seat Problems Two major problems are observed: process and feedback management problems in TMM and quality control management issues in KFS. Failure of seat quality management in KFS caused most seat
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In August 2007‚ one of the world’s leading automobile manufacturers‚ Toyota Motor Corporation (TMC)‚ announced that its joint venture in India‚ Toyota Kirloskar Motor Private Limited (TKM) had set up a technical school called Toyota Technical Training Institute (TTTI)‚ on the outskirts of Bangalore‚ India. The company said that TTTI was meant for those who had passed out of middle school (Class 10) but could not continue their education due to financial or other constraints. TMC projected the setting
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Assignment 2 Toyota case study TMS had‚ as they called themselves‚ a “tiered” system when it came to measuring‚ evaluating‚ and rewarding performances of the regional GM’s. Their system rewarded the general managers and allowed them to give rewards to the salesmen who made the best sales and on when the sales happened. TMS made sure to make the managers focus to make a growth in the US market and make a long term commitment to customers instead of focusing on their finance‚ marketing‚ human
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