Chapter- One Renaissance: Automobile Industry 1.1 Introduction There was a time in India when the portly Ambassador was India’s most coveted and popular car. The Indian car buyer had to wait for months on end and even years before he could lay his hands on an ambassador or a Fiat Padmini which was usually handed over by nonchalant‚ supercilious salesmen. It was the Maruti 800‚ a product of the Japanese car giant Suzuki collaborating
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Communications [pic] Toyota Recall Project In 2008 Toyota has launched the largest auto recall in U.S. history after incidents of random acceleration resulting in fatalities‚ in 2009 Toyota also announced an additional recall of 2.3 million vehicles to correct sticking accelerator pedals. The recall was announced after ABC News informed the company that the latest in a long series of ABC News investigative reports into sudden unexplained acceleration in Toyotas was about to air. Safety
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sale of the Toyota Prius were it customers‚ competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result in the company failing. Toyota study their customers and saw that they wanted a car with better fuel consumption and as a result Toyota decided to make the Prius‚ their first hybrid car. Toyota dealt with
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Autonomy Today: Toyota Corolla Toyota Corolla is researching and testing its version of an autonomous car that’s fully capable of self-driving. Many car manufacturers have been developing ever-increasing levels of self-driving capabilities‚ but Toyota has concentrated on safety systems. [1] However‚ in a change of strategy‚ Toyota now plans to manufacture a Platform 3.0 research car that’s fully capable autonomous. Toyota’s Autonomous and Semi-Autonomous Features The prototype--which will be thoroughly
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INTERNATIONAL MARKETING CASE STUDY ANALYSIS CASE – TOYOTA AND GENERAL MOTORS SITUATION ANALYSIS The world’s largest car manufacturers Japan-based Toyota and and US-based General Motors [GM] have joined together in Australia to create a joint venture under a new company called United Australian Automotive Industries [UAAI]. This is hoped to see replication of same success as the New United Motor Manufacturing Inc venture between Toyota and GM in California‚ but this was not to be the case due
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researchandmarkets.com/reports/579612/ Analysis of Toyota Motor Corporation Description: Analysis of Toyota Motor Corporation. A complete and comprehensive analysis of Toyota Motor Corporation‚ includes an overview of the industry the company operates in‚ a PEST Framework Analysis of the industry‚ and then moves on to analyzing the company itself. Company analysis includes a history of Toyota Motor Corporation‚ a business segment analysis of the segments Toyota Motor Corporation operates through‚ a look
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wants plus the desire and ability to pay for the exchange. core benefit: the service or benefit the customer is really buying. Marketers as benefit provider. A hotel guest – room basic / generic product change core into basic represents all the qualities of the product : a hotel room includes a bed‚ bathroom‚ towels‚ desk‚ dresser‚ and closet. Expected product : all aspects the consumer expects to get when they purchase a product. Hotel guests minimally expect a clean bed‚ fresh towels‚ working
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Strumph‚ D‚ 2010‚ ‘Toyota recalls cars to fix gas pedals’‚ Tulsa World‚ 22 January. Bensinger‚ K‚ 2010‚ ‘Toyota recalls vehicles for sticking gas pedals’‚ Chicago Tribune‚ 22 January Krisher‚ T‚ 2010‚ ‘Toyota expands recall over faulty gas pedals’‚ South Florida Sun – Sentinial‚ 29 January. Linebaugh‚ K‚ ‘Corporate News: Toyota issues second recall for gas pedal’‚ Wall Street Journal‚ 22 January. Toyota Recall Facts‚ 2010‚ accessed 26th April 2012‚ http://www.toyota.com.au/about/toyota-recall
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MANAGEMENT OF QUALITY Introduction Quality refers to the ability of a product or service to consistently meet or exceed customer requirements or expectations. Different customers will have different requirements‚ so a working definition of quality is customer-dependent. In order to rebuild its economy after the Second World War‚ Japan focused on quality improvement‚ making it a national imperative. This took place during a time when quality was not uppermost in the minds of business organizations
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the first ever hybrid vehicle commercials in 2004‚ the Toyota Prius‚ is presented as a feat of technology here to save the environment using facts and an intuitive commercial along with the background of a city. In the more recent 2010 commercial of the Toyota Prius‚ an animated style using a happy melody presents the car as a family car ready to take your family to the next eco-friendly step with the background of a forest. Over time Toyota has expanded their clientele by offering a larger fleet
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