An Analysis of Strategic Management of Thai Automotive Industry: a case study of Toyota Motor Thailand Company Limited Executive Summary The intent of this report is to analyse the strategic management of Thai automotive industry‚ focus on a case study of Toyota Motor Thailand Company Limited. The relevant data and information are selected‚ evaluated and analysed. The results clearly suggest that this industry is very attractive to investors. The firm should compete with offensive strategies
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Introduction Toyota has grown to a large multinational corporation from where it started and expanded to different worldwide markets and countries by becoming the largest seller of cars in the beginning of 2007‚ the most profitable automaker ($11 billion in 2006) along with increasing sales in‚ among other countries‚ the United States. The world headquarters of Toyota are located in its home country in Toyota‚ Aichi‚ Japan. Its subsidiary‚ Toyota Financial Services sells financing and participates
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group‚ a company focused on the production of looms for the textile business. In 1933‚ under the influence of his son Kiichiro Toyoda‚ who was more interested in automobiles‚ Sakichi opened a new division focused on car manufacturing.It was in 1937 that there was a separation between the two businesses and consequently Toyota Motor Company was born. In order to get a deeper understanding over the industry‚ Kiichiro studied the production system of Ford‚ the leading car manufacturing company at that
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cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions‚ hybrid models like
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vn Toyota: Building Cleaner‚ Greener Cars 1. How does Toyota’s approach to social responsibility relate to the three concepts of social responsibility described in the text? Profit responsibility: holds that the company has a simple duty: to maximize profits for their owners or stockholders. As mentioned in Toyota case‚ Toyota started from the year 1930 and has brought huge profits from many brands such as Corolla with 270 million purchased in more than 140 countries. Besides‚ the company also
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#1. Problem: The major problem that Toyota is facing with its Tundra plants in North America is the sharp drop in demand of pick-up trucks. As the global demand shifted from trucks to smaller cars‚ sales of the Tundra had been down by 53%. Toyota also faced the problem of overstocks of the 2008 Tundra models due to the unexpected sharp drop in demand. As Toyota emphasizes on its knowledge management system‚ the five principles of challenge‚ kaizen‚ genchi genbutsu‚ respect and teamwork become the
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Primary objective: Maximise shareholder wealth. Shareholder wealth is maximised by dividend payments and a capital gain through higher share price. Secondary objectives: Meet financial targets (e.g. satisfactory ROCE) Meet productivity targets Establish brands and quality standards Establish effective communication with customers‚ suppliers‚ employees. Why is Maximising Shareholder Wealth the Main Objective? 1. Wealth Maximisation Considers Cash Flows Shareholders of a company can realize
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Toyota originally blamed floor mats for the recall even though the gas pedal was the actual cause‚ but the car owners need to know exactly what was causing the gas pedal to accelerate and stick‚ without releasing. In conclusion that Toyota has a problem producing defective gas pedals‚ the following are examples: October 25‚ 2009 LA Times reported‚ “A federal report finds a possible flaw in the gas pedal design of a runway Lexus that crashed in August‚ killing CHP officer Mark Saylor and three family
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important role in a company‚ which is why I chose the company Toyota. Toyota offers a full line of products for just about every need and lifestyle such as cars‚ trucks‚ SUV’s‚ hybrids‚ motorcycles and minivans. Toyota a massive car empire manufactures vehicles every day; this company has 53 production sites in 27 countries around the world (Piotrowski Chris 2010). In the fiscal year 2009 Toyota sold approximately 7.5 million vehicles worldwide in about 170 countries under the Toyota‚ Daihatsu‚ and Hino
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Introduction The Toyota Motor Company Limited was established in 1937 by Kiichiro Toyoda. Kiichiro’s father was Sakichi Toyoda who established the Toyoda Automatic Loom Works. Initial capital for development and test building first automobiles was received by selling the patent rights of one of Sakichi Toyoda’s machines to Platt brothers from United Kingdom. In the history of the Toyota Motors was only one strike in 1950. However this strike brought together the managers and labour to have principles
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