and Behavioural Consumer Loyalty’‚ Journal of Consumer Marketing‚ Vol 24‚ Iss 7‚ pp 395 – 405 In this article Anisimova investigates the influence of corporate brand on attitudinal and behavioural consumer loyalty. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article
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Factors influencing consumer behaviour Faktory ovlivňující chování spotřebitele J. Stávková‚ L. Stejskal‚ Z. Toufarová Faculty of Business and Economics‚ Mendel University of Agriculture and Forestry‚ Brno‚ Czech Republic Abstract: The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. consumption expenditures are purposefully subdivided according to the classification made by the Statistical office
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apply to future related behaviour. * Consumer learning is a process: it continually evolves and changes as a result of newly acquired knowledge (which may be gained by reading a observation or thinking) or from actual experience. * The newly acquired knowledge and experience serve as feedback to the consumers‚ and are the foundation upon which they will base their behaviour in similar situations in the future. This is what makes learning different from instinctive behaviour. * The role of experience
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15‚ 157–170 (2006) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/bse.524 Sustainability: Consumer Perceptions and Marketing Strategies Seonaidh McDonald1* and Caroline J. Oates2 1 Aberdeen Business School‚ The Robert Gordon University‚ UK 2 Management School‚ University of Sheffield‚ UK ABSTRACT Studies of green consumer behaviour‚ in particular purchasing and disposal‚ have largely focused on demographics and/or socio-demographics‚ with mixed and frequently
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Chapter 13 Consumer Modeling Things to learn in this chapter: • Engel‚ Blackwell and Miniard model. • J.N.Sheth model of industrial behaviour. • Nicosia model. Engel‚ Blackwell and Miniard model The core of the EBM model is a decision process‚ which is augmented with inputs from information processing and other influencing factors. The model has four distinctive sections‚ namely Input‚ Information Processing‚ Decision Process and Variables influencing decision process.
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“Factors affecting the purchasing behaviour for laptops in India” Prepared for Dr. Sunanda Sangwan Professor of Research Methodology Prepared by Group: 4 ‘B’ Rajkumar Singhania (20110 Priyanka Brar (20110035) Hrudaya Ranjan Bihara (20110 Sunny Dahiya (20110 Saurabh Malik (20110 Jenish Saroha (20110 Dushyant Singh (20110 12th December‚ 2011 MEMORANDOM DATE: December 12th‚ 2011 TO: Dr. Sunanda Sangwan FROM: Group – 4 ‘B’ (Rajkumar‚ Priyanka‚ Hrudaya‚ Sunny‚ Saurabh
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Abstract This essay reviews the implications of selective perception‚ perceived quality and perceived risk on two premium brands of male cologne. The two brands chosen were Fahrenheit by Christian Dior and Boss by Hugo Boss. Consumers often unintentionally use selective perception to sift through stimuli and concentrate on stimuli that meet their needs‚ desires‚ interests. Each brand of cologne is perceived differently because of the varying nature of the ‘stimuli’ itself‚ experiences
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Secondary Issues in the Case 4.0 Links with Consumer Behaviour Theories 5.0 Answers to the Questions in the Case 6.0 Conclusions Bibliography P.2 P.3 P.45 P.6 P.7 Behavior Case Study iSnack 2.0 : It looked good on paper… Introduction In 2009‚ Kraft foods and Vegemite undertook a product line extension and significant public and interactive campaign to incite consumers to name the new brand of vegemite
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Consumer behaviour is the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas or experiences to satisfy their needs and wants. Consumers are exposed to a myriad of marketing and other external stimuli on a daily basis for which the marketer has to consider consumer characteristics and consumer psychology to successfully position a product or service. Consumer characteristics include; culture‚ social and personal factors and consumer psychology
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KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY INSTITUTE OF DISTANCE LEARNING THE EFFECT OF ADVERTISING ON CONSUMER BEHAVIOUR: A CASE STUDY OF MTN GHANA BY GEORGE KWESI NARTEY (B.A) A THESIS PRESENTED TO THE INSTITUTE OF DISTANCE LEARNING‚ KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY‚ KUMASI‚ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE COMMONWEALTH EXECUTIVE MASTERS IN BUSINESSADMINISTRATION (CEMBA) DEGREE MAY‚ 2010 1 CERTIFICATION
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