Centralised database to hold customer information The current system holds customer’s name‚ address and account information and finance director has suggested that a database with additional customer information will help the company to conduct market research and send special offers to customers. Sophisticated system based on a relational database The accounts manager has showed a need for a database that captures information about the customer and contracts and automatically alerts when
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The fortunes of many of that era ’s brands‚ such as Uncle Ben ’s rice and Kellogg ’s breakfast cereal‚ illustrate the problem. The packaged goods manufacturers needed to convince buyers that they could trust in the non-local‚ factory product. Campbell soup‚ Coca-Cola‚ Juicy Fruit gum‚ Aunt Jemima‚ and Quaker Oats‚ were the first American products to be branded to increase the customer ’s familiarity with the products. In 1879‚ the U.S. Congress passed a federal trademark statute that was
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Pest Analysis of Sony Pest analysis is another marketing tool. Pest analysis examines the changes in the marketplace caused by political‚ economic‚ social and technological factors. Political factors changes involve one party to another who are in control. For example rises in private healthcare and privatisations‚ which is under the conservative government. Economic factors changes include changes such as a recession creating activity at the lower ends of the product price ranges. Also for
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511 BUSINESS ETHICS 1. Ethics ? Imp of ethics in Corp. sector Society Individual Profession 2. Ethics? Types of ethics wid suitable corp. eg 3. Ethics differs from morality. Explain 4. Business Ethics. Nature and Imp 5. Business Ethics. Its relationship wid Corporate Social Responsibility [csr] 6. Business ethics in global eco 7. Concept of business ethics Discuss d reltnship btween Biz ethics and Biz devpt 8. Role of Biz ethics in civilized society 512
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Korean painter who is famous for his marvelous pictures in watercolour technique‚ which are depicted in clear‚ transparent colors and which raise a sincere feeling of admiration. Mostly Shin Jong Sik pictures colorful still-life paintings. Shin Jong Sik was born in Seoul‚ South Korea. Currently the painter serves as Professor of the Painting Department at Hong-Ik University’s Fine Arts College. Take a look at one of the Shin Jong Sik’s works. The picture is executed in watercolor with subtle and delicate
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This picture shows the big fire which is strong and spread quickly at petrol station in Viet Nam. The force firefighter with many firemen who are working very hard in an effort to control the fire. They are wearing dark-blue clothes‚ red helmets and whitish face mash without gloves‚ goggles and oxygen tank. In the left of picture‚ one firefighter is running and holding his helmet beacause he is afraid of that it is out of his head. Maybe his helmet which is very important to a fireman‚ is bad or
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political decision making in any country. For example‚ the economic downfall in Greece and Spain might influence policies of other European countries which might take new restrictions. The tax policy is another important factor in this context. In Europe the average standard VAT rate is around 20%. Increasing or decreasing the tax rate in any country can increase or decrease the costs of producing and distributing the product. If the production costs increase the price of the product will increase
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Case Study #3 Sony de Mexico It was a hot‚ dry afternoon in Mexico’s northern Sonora Desert and Rey was in a sour mood. Rey Uribe‚ the nor¬mally energetic and optimistic president of Sony de Mexico‚ had just received the news that Sony’s Mexican operations were to be shut down in a cost-cutting move. Corporate had decided that to remain competi¬tive‚ capacity should be shifted to Southeast Asia‚ where labor costs were a fraction of Mexico’s fully bur¬dened hourly labor rates of $3.50. Of course
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Slides that showed a recipe format‚ had my mentor text with sticky notes ready and placed my handout sheets on the desk beside the Smart Board. As I did in my last lesson‚ I instructed the students to gather on the rug for the read aloud. I read Stone Soup by Marcia Brown‚ making sure to include voices for the characters and to utilize both tone and inflection to maintain the students interest in the book. The students listened quietly‚ but were engaged during turn and talk and think‚
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Soli Gustafson Honors English Mr. A Lee Period 3 11/16/13 Major Essay: Compare and Contrast Pictures and Words Movies have long been struggling to capture a book in pictures and sound and have long been failing. So much more can be put into a few pages of a book than ten minutes of a movie‚ and books can be much longer without the author worrying about the reader losing interest. Anyone who has read and liked the book before going to see the movie will automatically find the book to be far
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