MARKETING PRINCIPLES (MKTG 3010) MARKETING PLAN PROJECT Dear students‚ Set up a team of 4 to 5 students. Select a company producing Shariah-compliant products in an industry of your choice. Develop a new product/product line for the company and prepare the MARKETING PLAN. You may find various marketing plan sample‚ one of which you can refer to the textbook (Lamb‚ Hair & McDaniel)‚ Appendix A*. Generally a marketing plan should cover these elements: I. Company Background II. Business Mission III
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| MARKETING PLAN | | MATHEW KURIAN STUDENT ID - 4745251 | EXECUTIVE SUMMARY The rationale of this report is to write a Marketing Plan for an existing company in the UK (BSkyB Sky)‚ selected from any industry (telecommunication industry). This plan is aimed at identifying ways in which the firm designs its strategy for the next 5 years. BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018‚ after five years of systematic implementation of the extended marketing plan
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-- FREE VERSION -- [Your Company Logo] (if applicable) [Your Company Name] MARKETING PLAN [Month]‚ [Year] [Your Name] [Your Title] [Your Company Name] [Your Address 1] [Your Address 2] [City‚ State Zip] Tel: [ ] Fax: [ ] Email: [ ] CONFIDENTIAL Table of Contents (Right click and Choose “Update Field” when you are done to automatically update the page numbers) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Executive Summary ...........................................
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connections with targeted markets and work toward building customer loyalty and referrals. Garmin will communicate their marketing strategy through their in-house advertising agency. Gamin’s three main marketing strategies are: 1. Increase awareness and image. 2. Leverage existing customer base. 3. Create new customer base. One of Garmin’s main marketing strategies is to increase awareness and image by informing those not yet aware of what Garmin has to offer. This can be
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2012 2012 Marketing Plan Marketing Plan Executive Summary FitBit is dedicated to helping people live healthier and more active lives. The company aims to create innovative‚ inspiring products and online services that combine the power of new technologies to make people more aware of their diets‚ daily activities and motivate them to do more exercises. FitBit is a wireless health and sleep tracker. The company’s goal is to provide a unique product‚ rich features at a highly competitive price
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Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market
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Management and Marketing COURSE PAPER Written for the “Business Organization” course on the topic: “MARKETING PLAN FOR ENTREPRENEUR” Prepare by: 3rd year student Full time‚ group MN – 0901; C.A. Sankova Checked by: Houman Sanandaji‚ Senior Lecturer Almaty 2010 Content INTRODUCTION. 5 Chapter 1. THE ESSENCE‚ TECHNIQUES AND STRATEGIES OF MARKETING PLAN AND ITS CONTROL
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2013‚ from Cambridge Dictionary: http://dictionary.cambridge.org Investor Words. (2013). The Biggest Best Investing Glossary in the World. Retrieved July 16‚ 2013‚ from Investorwords: www.investorwords.com Lorette‚ K. (2013). The Importance of Marketing for the Success of a Business. Retrieved July 16‚ 2013‚ from Houston Chronicle: WWW.smallbusiness.chron.com UPS. (2013). United Parcel Service of America. Retrieved July 15‚ 2013‚ from UPS: www.ups.com .
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Marketing plan What’s a Marketing plan ? ← Written statement of marketing objectives‚ strategies‚ and activities to be followed ← The Marketing Plan is a tool that can: ◦ Assist an entrepreneur/organization in monitoring critical short-term goals and objectives‚ ◦ Alert the entrepreneur/organization to make necessary changes in those strategies to avoid long-term failure Outline of a Marketing plan ← Situation Analysis ◦ Background of venture
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Grand Plan of Samsung Apps Samsung bada Developer Day at MWC2011 Feb 15‚ 2011 bada Developer Day 2011 Copyright© 2011 Samsung Electronics‚ Co.‚ Ltd. All rights reserved China! Zhōngguó 중국 中國 Samsung Apps Contents 1.Introduction of Samsung Apps History of Samsung Apps Samsung Apps Overview Global Service Coverage Service Channels of Samsung Apps Become a Samsung Apps Seller 2.Blueprint of Samsung Apps Expansion Plan of Samsung Apps New Key Features : 1) Try’n Play & Rent’n Play
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