"Toyota prius media plan" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 29 of 50 - About 500 Essays
  • Satisfactory Essays

    Toyota Case study

    • 301 Words
    • 2 Pages

    Toyota’s recall fiasco (2010) Jalopnik The crisis: Toyota recalled a total of 8.8 million vehicles for safety defects‚ including a problem where the car’s accelerator would jam‚ which caused multiple deaths. How Toyota responded: Toyota initially couldn’t figure out the exact problem‚ but it sent out PR teams to try and stop the media backlash anyway. The upper management was invisible in the early stages of the crisis‚ skewing public perception further against the company. Toyota’s response

    Premium Toyota Management Crisis

    • 301 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Introduction Established in 1937‚ Toyota Motor Corporation (TM) is currently the 8th largest company in the world. Its annual revenue hovers around US$186 million dollars and it hires a workforce of approximately 290‚000 people worldwide. Besides being a mammoth economic entity‚ Toyota has also influenced the world in many ways; Toyota is renowned for its amazing cost cutting initiatives as well as highly influencing corporate philosophies which permeates through every layer of TM. Put together

    Premium Toyota Plug-in hybrid Toyota Prius

    • 2546 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    and background Toyota Motor Corporation or Toyota in short‚ is a Japanese automaker. It is the world’s second largest automaker behind General Motors. However it ranks first in net worth‚ revenue and profit. It is also the only car manufacturer to appear in the top 10 of the BrandZ ranking. The company was founded in 1937 by Kiichiro Toyoda as a spinoff from his father (Sakichi Toyoda)’s company Toyota Industries to create automobiles. In 1934‚ while still a department of Toyota Industries‚ it

    Premium Toyota

    • 2234 Words
    • 9 Pages
    Better Essays
  • Good Essays

    Toyota Problem Statemeny

    • 961 Words
    • 4 Pages

    potential. The Toyota Production System (TPS) is one of the most effective processes in the world but it was not fully integrated into foreign market plants. Following is a refined problem statement elaborating on the prior one: The TPS process is not fully in place in all plants across all markets. A fishbone diagram and a flowchart have been provided in order to get to the root of the problem and develop a process improvement plan as well as a complimenting scope. In order for Toyota to remain successful

    Premium Quality control Management Control system

    • 961 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Honda vs Toyota

    • 978 Words
    • 4 Pages

    Honda Vs. Toyota   The Honda Company was founded by Soichiro Honda .Soichiro Honda was a racer‚ a businessman‚ and a manufacturer. But most of all he was a dreamer. He dreamed of a better way of making piston rings‚ founded a small company‚ and began production. He dreamed of giving people everywhere an economical form of transportation‚ and began producing small motorcycles‚ including one built in 1949 called the D-Type Dream. Soichiro Honda started Honda Motor Company in 1948‚ at the age of 41

    Premium Toyota Toyota Production System Ford Motor Company

    • 978 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    Toyota Recall Case

    • 255 Words
    • 2 Pages

    Toyota was forced to recall millions of its vehicles in the US and Europe and reports of accelerator defects emerged. The Japanese automotive giant was criticised for putting profits ahead of safety‚ and an ill-coordinated communications response did not help matters. Toyota’s brand values—reliability‚ safety and quality—came under sustained scrutiny. Analysis: “Like most Japanese companies‚ corporate communications and overall corporate message development‚ was heavily centralized in Japan‚”

    Premium Public relations Management

    • 255 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Toyota and Quality Issues Paper Howard Gripp‚ Melissa Hatfield‚ Leslie Stewart‚ Melinda Hoye Applied Business Research & Statistics (QNT/561) Professor Gerald Heidt University of Phoenix August 2‚ 2010 Toyota and Quality Issues Paper The quality of the Toyota products has not been up to company standards lately as there have been more customer complaints and serious lawsuits from customers. In 2010 alone‚ Toyota has had recalls on 400‚000 Avalons‚ 600‚000 Minivans‚ and over 400‚000 Prius

    Premium Six Sigma Research Lexus

    • 736 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    General Motors and Toyota Comparative Organization Analysis Organizational Theory Week 3 May 2013 Table of Contents Introduction 3 Organizations and Industry Context 3 Firm Structures 6 Strengths‚ Weaknesses‚ Opportunities and Threats 9 Insights from the Structural Frame 14 Conclusion 15 Illustrations 18 Works Cited 21 Introduction General Motors (GM) and Toyota are both well-known companies in the automotive industry. They offer quality products to their

    Premium General Motors Automotive industry

    • 5148 Words
    • 21 Pages
    Powerful Essays
  • Powerful Essays

    HR Practics In Toyota

    • 2007 Words
    • 6 Pages

    Process In Profile of Toyota: Toyota Motor Corporation is one of the selected organization for the purpose of completing this assignment. The reason behind selecting Toyota Motor Corporation is its strength of workforce and global human resources practices. Toyota Motor Corporation is a multinational automaker and the headquarters is located in Japan. The capital value of Toyota is 397.05 billion yen and it has employed 317‚716 employees. Main business activities of Toyota are that motor vehicle

    Premium Human resource management

    • 2007 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Toyota Motors Marketing Plan for Hybrid Vehicles by geographic location (Europe) 1.0 Executive Summary The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years‚ Toyota has managed to remain the leader of this industry through its management structure‚ fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure

    Premium Plug-in hybrid Toyota Hybrid electric vehicle

    • 2243 Words
    • 9 Pages
    Powerful Essays
Page 1 26 27 28 29 30 31 32 33 50