DSC 101 DESIGN AWARENESS Prof. Jacques Giard‚ PhD ©Jacques Giard 2010 DSC 101 Design Awareness 1 What are the goals for today? • Gaining a basic understanding of the designing process… • The Velcro story • Design-in-the-News… • What we already know… ©Jacques Giard 2010 DSC 101 Design Awareness 2 Design in the News McDonald’s plans to spend more than 600 million euros (US$828 million) to remodel 1‚280 of its European restaurants. NY Times Saturday August 25‚ 2007 "Re-imaging
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how the macro environment impacts upon industries 1. Introduction To answer this question‚ I will use Toyota as an example of an automotible industry within South Africa. An industry can be defined as a group of companies that satisfies a specific customer need. 2. Economic forces Since economic forces can change the health of the economy‚ they also have a direct impact on the broader industrial competitive environment. The four most important of these forces are: • the growth rate
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PRODUCT DEVELOPMENT Product development is define the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation‚ or formulation of an entirely new product that satisfies a newly defined customer want or market niche. (BusinessDictionery.com) Product Development System An effective product strategy links product decision with cash flow‚ market dynamics
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answer the discussion questions. Discussion questions: 1. Map the research design used by Donato’s for new product development. 2. Evaluate the Wassup meetings as an exploratory methodology to help define the research question. 3. Evaluate the test marked Donatos used. What were its advantages and disadvantages? 4. What measurement scales would you have used on the survey that was part of the in-restaurant product tests? Writing Guidelines • Read the assignment carefully and
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A Brief Understanding of IBS ‐‐A Case Study of Toyota A Brief Understanding of International Business Strategy --A Case Study of Toyota by Peter LIU‚ peterliu@acculine‐mfg.com MSc International Business P14B45 International Business Strategy Lecturer: Dr Yee Kwan Tang Sponsored by 10 May 2010 Acculine Precision Manufacturing Company Tel: 0086-574-28887315‚ Fax: 0086-574-28875303‚ Web: www.acculine-mfg.com‚ email: info@acculine-mfg.com A Brief Understanding of IBS --A Case Study of Toyota Page
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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Organizational Analysis on Toyota Tabitha Smith BUS 310 April 16‚ 2011 Toyota Motor Corporation is an automobile manufacturer company headquartered in Japan. Toyota has created automobiles since 1930’s‚ employing over 317‚000. Toyota has experienced several challenges in the past few years. If you have watched the news you have seen or heard about the mechanical issues that Toyota automobiles have faced leading to a massive recall on their
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CASE STUDY 4. TOYOTA Toyota case study questions: 1. How the corporate strategy of Toyota has evolved from the 30s up to 2010? 2. Describe the elements of the TPS system. Do you know any other “lean” firms? 3. Comment on Toyota’s focus on the customer. How this approach is related to quality? 4. Describe Toyota’s supply chain network (complexity of global SC) 5. Under your point of view‚ which are the reasons behind Toyota’s recalls? 6. Describe the communication actions Toyota undertook for
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Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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11/23/2012 Writing Design | Aaron Jeffries | K0059524 | How emotional design has changed in the automotive industry? | Contents Introduction 3 Emotional Design 3 Model T 3 Timeline Design – 1911 - 1960 4 E-Type Jaguar 5 1960’s Cadillac 60 Special 6 Timeline Design – 1960 - 2000 6 The Experience 7 Timeline Design – 2000 - Current Date 7 Global Warming 9 Hybrid Cars 9 Future Design - Concepts 10 Conclusion 11 References 12 Introduction If you looked at the world
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