Marketing Mix Assignment 9/25/2013 MBA500 Coca Cola has a wide range of products which follow a specific strategy based on delivery channel and product. Their offerings span a wide range of beverages including: Dasani water‚ Minute Maid juices‚ Powerade sport drinks‚ Vitamin Water‚ and the classic Coke and Sprite soft drinks just to name a few. According to the Coca Cola website there are 3500+ products available worldwide.1 For purpose of this exercise I will focus on the Classic soft drinks
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Marketing Mix The marketing mix is essentially about meeting the needs of the customer. Companies must make determinations about what “works” and what does not “work”. In order to assess where the company stands with their product or service‚ a marketing mix that is focused on the customer will help in addressing the changes that should be made. Companies can address such things as the packaging of the product or service. Warranties can be
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BSBMKG502B Yvonne Fregon Assignment 1 Marco Le Mura Student Number: 5101447209 Table of Contents PART A : Identify the key characteristics of their products and services. What is their significance to the market. The key characteristics of Braaap is to meet to the motor enthuses with products based on motocross equipment‚ riding wear and casual wear with the consistent updates on news from around the world with new designs and motocross equipment
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Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four P’s to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights
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BSBMKG502B Establish and Adjust the Marketing Mix Summary ------------------------------------------------- The largest moto fashion retrailer in AUS is the slogan of Braaap. This paper would explained the market mix strategies used at Braaap to become a successful company in business of dirt bike‚ pit bike and mini bike. Pricing‚ Promotion‚ Products‚ Channels of distribution and Customer Serviced are the key ingredients at Braaap. The report would give the samples approaching to customer
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Marketing Mix 2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP‚ which stands for smart Watch and Phone. 3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch 4. Importance
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INTRODUCTION According to palmer (2004; 576)‚ “the marketing mix refers to the choices available to a company or organization regarding the promotion or marketing of its product or services. Usually this process involves considerations regarding where the marketing will take place‚ the product or service‚ the customers‚ and the best way to carry out the promotion as a whole.” The marketing mix is not based on any theory‚ but on the need for marketing managers to breakdown their decision making into
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Takashimaya‚ John Little‚ Keppel Club‚ Liang Court) Two attributes (Price & Quality)‚ (Service & Availability)...................................... 7 2. Integrated Marketing Communications Implementation................................................ 9 3. Recommendation of four new marketing mix developments. (Price‚ Place‚ Promotion‚ and Product).......................................................................... 11 A. References ..................................
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The Marketing Mix (4p’s) The marketing mix consists of Product‚ Price‚ Place and Promotion strategies that a firm uses to help them reach their objectives. The marketing mix principles are controllable variables which have to be carefully managed and must meet the needs of the defined target group. All elements of the mix are linked and must support each other. PRODUCT STRATEGIES When an organization introduces a product into a market they must ask themselves
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Marketing Mix A Marketing Mix is the combination of product offering used to reach market for the organization. The marketing mix comprises the product (what the actual offering comprises)‚ Price (the value exchanged for the offering)‚ promotion (the means of communicating that offering to the target audience‚ promotional mix) and distribution (also known as place‚ the means of having the offering available to the target audience). The Marketing mix is also known as the four Ps and which are as
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