TOYOTA CASE STUDY 1. Identify using a model the levels of a product. a) Core Benefit: This is the basic need of the consumer that the product satisfies. This is the basic need that urges the consumer to buy something. For example‚ a hotel room satisfies the basic need of having a place to sleep and some privacy. So the core benefit here is the need for a place to sleep and privacy. b) Basic Product: This is the basic product that satisfies the inner needs of the consumer. At this level
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Case Write-up Week 1 1. Supply Chain 2. Who are the various customers for textbooks? What do these customers want in terms of goods and services related to textbooks? From the publisher’s point of view‚ who is the critical customer? The various customers are professors‚ students‚ bookstores‚ schools‚ and online retailers. The customers want “on demand” accessibility‚ flexibility‚ and more content in the textbooks. The professors are the critical customer because they directly impact the
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Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer? TOYOTA built a large manufacturing company‚ producing tens of millions of cars per year for a variety of consumer products‚ consumer demand different prices. What customers want their analysis‚ according to their needs. The Toyota Corporation lean production and continuous improvement of the master. The
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SUPPLY CHAIN MANAGEMENT SUBMITTED BY – KANIKA GUPTA EPGDIM 2011-13 SUPPLY CHAIN OF HINDUSTAN PENCILS Hindustan Pencils Limited is the largest primary school stationary manufacturing company in India. They were established in 1958 & have mastered the art of making high quality stationary products. With the latest machinery set up‚ today our state of the art manufacturing units daily produce 5.6 million pencils‚1.2 million sharpeners‚ 2.3 million erasers
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Company Overview: Pizza Hut‚ Inc. operates a chain of pizza restaurants in the United States and internationally. It offers pizzas‚ pastas‚ wings‚ and drinks‚ as well as sides and desserts‚ such as stuffed pizza rollers‚ breadsticks‚ cheese sticks‚ baked desserts‚ and cinnamon sticks. The company also offers catering services. In addition‚ Pizza Hut franchises its restaurants. Further‚ it provides online ordering. The company was founded in 1958 and is based in Plano‚ Texas. Pizza Hut‚ Inc.
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| | |Food Supply Chain Strategy | |Wegmans Food Markets | |
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CUSTOMER CASE STUD Y “ e were able achieve our goal of a 10-15% W reduction in freight spend after just six months of live runtime on the system.” Eric Hartman‚ Senior Director of Logistics Papa John’s Papa on the Platform is a Papa Sup Joh n Leaply Ch ’s der ain Ass oci a tes Hold the Anchovies: Papa John’s Pizza Orders “Optimization Supreme” With Manhattan’s Supply Chain Process Platform Headquarters: Louisville‚ KY Warehouses: 10 Manhattan solutions: Replenishment
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Question #1: How might Dell use each of the five basic SCM components? Answer: Supply chain management has five basic components - Plan‚ Source‚ Make‚ Deliver and Return (Baltzan & Phillips‚ 2009‚ p.291). To run as a successful business Dell must always have an optimum performance in all those areas. Dell should always plan ahead. Because their policy is not to store raw materials or finished products they have to plan all possible disaster scenarios and must have contingency plan to ensure that
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Toyota Toyota is a typical example of how Japanese industry succeeded. Although it is often conservative in design and not very creative in bringing new ideas‚ its special attention to build quality and reliability wins customer confidence gradually. Its emphasis on technology development and production efficiency results in up-to-date products and good value for money. That ’s why its cars capture a lot of brains if not hearts. Nevertheless‚ in recent years Toyota starts getting more creative no
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bottom to topPull System due to the flow of communication established. ZARA’S VERTICALLY INTEGRATED SC Pull System MANUFACTURING IT INFRASTRUCTURE STORES WORLDWIDE 2) How does Zara’s situation support‚ or not support‚ its supply chain strategy? -There is a decentralized autonomous Pull System. -Flexibility and Fast Response compare to competitors. Average Lead Time 15 days vs 4-6 weeks for the competitors. -Because the company is in the Fast Fashion industry‚ the company
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