ACKNOWLEDGEMENT I express my acknowledgement with deep sense of gratitude to Area Sales Manager of Amul Mr. Manoj Kumarm and Assistant Professor‚ ICCMRT Mr. Ram Komal Prasad Prajapati for his full support and effective guidance which have proved immensely helpful in my project. His constant inspiration and valuable time throughout the project development made it feasible and easy to carry out project in much better way. I would also like to thanks all my friends who constantly helped me throughout
Premium Milk
Amount 300709035 300709042 300737934 300737945 300737965 AMUL KOOL MILK ROSE BTL 200ML AMUL UHT MILK TAAZA TP 200M AMUL ICECREAM VANILLA PP 1.5K AMUL BUTTER LITE 100G AMUL BUTTER LITE 500G AMUL KOOL MILK KOKO TETRA 200ml AMUL KOOL MILK KOKO TETRA 1L AMUL KOOL MILK SHAKE BANANA CN 220m AMUL KOOL MILK SHAKE STRAWBRY CN 220m AMUL KOOL MILK SHAKE MANGO CN 220m AMUL KOOL MILK SHAKE BADAM CN 220m AMUL OTH MILK KOOL THANDAI PT 1L AMUL OTH MILK KOOL
Premium Milk
__________________________________________________________ 1) Do you stock Amul Ice-cream? a) Yes b) No 2) If yes‚ what varieties of Amul Ice-cream do you preferred to store? a) Sticks b) Cones c) Cups d) Couple Packs e) Family Packs f) All of them. 3) If No‚ Why? a. Absence of packaging date b. Low margin c. No replacement for leakage d. Low distribution 4) Which is the most preferable brand of Ice-cream that you stock? Amul Mother Dairy Kwality-walls Dinshaw Vadilal Aditya
Premium Milk Dairy product
During Recession Source: http://www.amul.com/products/amul-tablebutter-info.php Table of Contents 1. Introduction 2. Thesis 3. Elasticity Price and Income Elasticity Cross Price Elasticity 4. Cost of Production 5. Market Structure 6. Market Segment 7. Demand in Kuwait and U.A.E 8. Foreign Exchange 9. Conclusion 10. Bibliography Introduction One of the leading food brand industry in India is Amul (Kaur‚2014).Amul butter helped in attaining brand awareness and brand equity
Premium Supply and demand Price elasticity of demand Marketing
GCMMF Amul India using holistic marketing? Holistic Marketing Orientation and Customer Value provide approaching process for customer capturing value one beginning of holistic marketing views it as incorporate the • Value exploration: • Value creation: • Value delivery: And this used for the long term mutually satisfying relationship. The chain of holistic marketing framework‚ shows how the interaction between relevant actors Customer focus: customer bonding towards amul milk and
Premium Marketing Milk Customer relationship management
INTRODUCTION & HISTORY Amul was formed in 1946‚ a dairy cooperative movement in India with 250 liters of milk per day with name KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. A brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). The brand name Amul means “AMULYA” (suggested by a quality control expert in Anand). This word derived form the Sanskrit word “AMULYA” which means “PRICELESS”. Amul has spurred the white revolution of India‚
Premium Milk
A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-Operative Milk Marketing Federation Ltd. A REPORT ON “THE STUDY ON PENETRATION OF AMUL MILK BEVERAGES IN THE RETAIL OUTLETS OF HYDERABAD CITY” BY: T.Rahul 09PSHYD010 At Gujarat Co-operative Milk Marketing Federation Ltd A report submitted in partial fulfillment of The requirements of MBA program of IBS Hyderabad Company Guide: Mr.S.V.R. Chary
Premium Milk
Amul Parent Company Amul (Anand Milk Union Limited) Category Food Products Sector Food and Beverages Tagline/ Slogan The taste of India; Utterly butterly delicious USP India’s most trusted and popular dairy products’ brand STP Segment People who need milk and milk products for day to day use Target Group Lower‚ Middle and upper middle class families Positioning An Indian brand producing superior quality products Product Portfolio Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream
Premium Milk Dairy product Butter
The Birth of Amul It all began when milk became a symbol of protest Founded in 1946 to stop the exploitation by middlemen Inspired by the freedom movement The seeds of this unusual saga were sown more than 65 years back in Anand‚ a small town in the state of Gujarat in western India. The exploitative trade practices followed by the local trade cartel triggered off the cooperative movement. Angered by unfair and manipulative practices followed by the trade‚ the farmers of the district approached the
Premium Milk
offering. The first step in target marketing is to identify different market segments and their needs. COMPANY PROFILE Amul was formally registered on December 14‚ 1946. The brand name Amul‚ sourced from the sanskrit word Amoolya‚ means priceless. It was suggested by a quality control expert in Anand. Some cite the origin as an acronym to (Anand Milk Union Limited). The Amul revolution was started as awareness among
Premium Marketing Target market Psychographic